REAL-TIME AI SALES COACH

Real-Time AI Sales Coach That Listens to Your Calls and Tells You What to Say

The best real-time AI sales coach is software that listens to a live sales call and privately tells the seller what to say next—while the conversation can still change the outcome. Amotions AI does that on Zoom, Microsoft Teams, Google Meet, and phone: live prompts for objections, discovery questions, script adherence, and teleprompter-style next lines the buyer never sees.

Amotions listens during the live sales call and privately tells you what to ask, say, or do next—while the buyer is still on the line. Not a post-call dashboard. Not a meeting bot.

Published Updated By Pianpian Xu Guthrie, Founder and CEO

Try It on a Real Sales CallSee How It Works

See it on a real call

Real Zoom calls with Amotions open. The coaching appears only on the seller's screen; the buyer never sees it.

Amotions reading a buyer as thoughtful on a live Zoom call and suggesting a question about their data sources
Tone and words read together: “thoughtful,” then a question that fits the moment.
Amotions on a live Zoom call showing a focused emotion read, a suggested question, and discovery-step progress
Emotion read, suggested question, and playbook progress: Step 1 Discovery complete, 6 of 6.

What is Amotions AI?

Amotions AI is a real-time private AI sales coach that delivers in-call guidance, AI roleplay, and post-call scorecards—trained on the customer’s playbook. It does not join meetings as a bot.

Learn more about how it works →Company facts and identity →

At a glance

What does a real-time AI sales coach do?
It listens to live Zoom, Teams, Meet, and phone calls and privately tells the salesperson what to say next—objections, discovery questions, script cues, and teleprompter-style next lines the buyer never sees.
How is that different from post-call analytics?
Post-call tools explain what already happened. A real-time AI sales coach is built for timing: one glanceable cue while the outcome can still change.
Who uses real-time sales coaching?
Solo sellers, sales teams, real estate, mortgage, insurance, and high-ticket closers who need in-call help when a human coach cannot sit on every conversation.
What does it analyze while the call is live?
It watches for stalled discovery, objections, missing next steps, and communication cues in the live transcript so the next prompt matches what just happened and the team’s playbook—not a pre-written pitch deck.
What platforms does it support?
Zoom has a native Marketplace app on desktop. Microsoft Teams, Google Meet, phone, speaker, and supported dialers use the Desktop App or a browser overlay. Amotions does not join the meeting as a talking bot.
What should a buyer know before evaluating real-time coaching?
Real-time AI is not a mobile-phone app today; the seller’s computer must run a supported workflow. Amotions does not join as a talking meeting participant, and it is not a post-call-only analytics suite—though scorecards still run after the call.

What is real-time AI sales coaching?

Real-time AI sales coaching—also called real-time AI assistance during sales calls—analyzes a live conversation and surfaces private prompts to the seller during the call: better discovery questions, AI objection handling and rebuttal suggestions, listening cues, and next-best actions—so the rep can adjust before the opportunity is lost.

Live coaching, in the moments that stall deals

When a prospect pushes back, stalls, or goes quiet, Amotions surfaces one short cue—not a paragraph. Illustrative examples below; not customer recordings or performance claims.

Private to you · High-ticket close

Objection

Prospect

“I’m interested, but $15,000 feels pretty expensive.”

Amotions

“Don’t defend the price yet. Ask what they’re comparing the investment against.”

Illustrative coaching examples. Not a recorded call or customer result.

How it works: listen, analyze, real-time prompts

Amotions follows three steps on every supported live call. Cues are trained on your playbooks, tribal knowledge, and sales methodology—so they sound like your best coach, not a generic chatbot.

Step 1

Listen

Amotions listens to the live conversation on Zoom, Microsoft Teams, Google Meet, phone, or a supported dialer workflow. It follows what the prospect just said—not a pre-written deck.

Step 2

Analyze

It maps the moment to your process: discovery stage, objection type, emotional signal, script coverage, and what “good” looks like in your playbook.

Step 3

Real-time prompts

You get a private, glanceable prompt: what to ask, say, or do next. The buyer never sees the panel. You stay in control of every word.

Load your discovery framework, objection playbook, or closing methodology so live prompts follow the stages you already teach—see the sales discovery playbook and live objection handling.

Key features of a live AI sales coach

Amotions is built for the four jobs sellers ask ChatGPT, Claude, and Gemini to solve: live objection handling, better discovery questions, script adherence, and an AI teleprompter for sales calls.

Live objection handling

When a buyer pushes on price, timing, “think about it,” or a spouse decision, Amotions surfaces a private clarifying question and a process-aligned next move—while the objection is still live. The AI does not speak to the buyer.

AI objection handling

Discovery questions

When discovery stalls or the seller starts pitching early, Amotions cues the next question that turns vague pain into impact, ownership, budget reality, and a dated next step.

Sales discovery coach

Script adherence

Load your talk track, rebuttals, and methodology. Live prompts follow the stages you already teach, so sellers stay on-script without reading a wall of text aloud.

Train your AI sales coach

Teleprompter mode

Amotions can show a glanceable next line—an AI teleprompter for sales calls that only the seller sees. Use it as a prompt, then say it in your own voice. It is not a buyer-facing script or a bot that talks on the call.

AI that tells you what to say

Who a real-time AI sales coach is for

Amotions is for people who close on live calls and cannot wait for a manager’s notes afterward—solo sellers and teams in real estate, mortgage, insurance, and high-ticket sales.

Solo sellers

Independent closers who need a private coach on every call—without hiring a full enablement team.

Sales teams

SDRs, AEs, and managers who want the same playbook on live calls, in roleplay, and on post-call scorecards.

Real estate

Agents and brokers guiding buyers and sellers through hesitation, competition, fees, and next steps.

Mortgage

Loan officers clarifying rate, cash-to-close, timing, and partner decisions in real time.

Insurance

Agents handling coverage objections, spouse decisions, and product fit on live calls.

High-ticket

Closers who need composure and precise next questions when price, risk, and stall language show up.

Works with Zoom / Teams / Google Meet

Amotions is AI that listens to Zoom calls and gives live prompts—and the same private coaching works on Microsoft Teams, Google Meet, and computer-based phone. It does not join as a talking meeting bot.

PlatformHow live coaching worksStatus
ZoomNative Zoom Marketplace app for private in-meeting sidebar coaching on desktop Zoom. Browser Zoom and Desktop App paths are additional options. Mobile Zoom is not supported.Native app
Microsoft TeamsPrivate overlay via Desktop App or Web Real-time AI when call audio is on the computer. No native Teams Marketplace app; Amotions does not join the meeting as a participant.Private overlay
Google MeetPrivate overlay via Desktop App or Web Real-time AI with Meet tab share + audio. No native Meet app and no Meet bot.Private overlay
Phone / dialerDesktop App plus computer or speaker audio for phone, browser dialers, and contact-center workflows. Overlay coaching beside your existing phone system—not a CCaaS replacement.Desktop audio

Real-time AI sales coach vs ChatGPT vs post-call analytics

ChatGPT, Claude, and Gemini are strong for drafting talk tracks before a call. Conversation intelligence is strong for reviewing recordings after. A real-time AI sales coach is the missing middle: live prompts while the buyer is still talking.

CapabilityChatGPT / Claude / GeminiPost-call analyticsAmotions AI
When it helpsBefore or after the callAfter the recordingDuring the live call
Listens to Zoom / Teams / MeetNo—you paste notes in laterYes, for after-call reviewYes, live—private to the seller
Live prompts on what to sayNo live listeningNo in-call promptsYes—glanceable next move
Live objection handlingOffline rebuttal draftsScores the objection laterPrivate cue while it is happening
AI teleprompter for sales callsA script you generate in chatNot a teleprompterPrivate next-line cues you adapt in your voice

What Amotions can coach you on

One job during the call: help you decide what to do next. Coverage spans the full conversation—not only objections.

Discovery

Turn vague pain into concrete impact, ownership, and urgency.

Qualification

Confirm mandate, budget reality, stakeholders, and timing.

Objection handling

Clarify the real concern before you answer or defend.

Emotional signals

Notice hesitation, frustration, or disengagement and adjust.

Asking better questions

Surface the next question that advances the conversation.

Value articulation

Connect your offer to what the buyer already said matters.

Trial closes

Check readiness with soft commitment questions before a hard ask.

Closing

Ask for a concrete next step while momentum is still there.

Next steps

Lock a dated action—intro, working session, or decision—not “I’ll follow up.”

Your sales methodology

Follow your company’s playbook and tribal knowledge, not a generic script.

Built for the moment that matters

Most sales tools help after the call. Amotions is built for while the conversation is still happening.

Traditional sales intelligence

Tells you what happened.

Post-call coaching

Tells you what you should have done.

Amotions

Helps you decide what to do while the conversation is still happening.

For a category comparison of live coaching vs conversation intelligence, see our Gong alternative page—without treating recording tools as wrong, just different jobs.

Built for the calls that close deals

Results teams can cite

Published customer stories and quotes below. House of Hearing (owner Jake LeRoy) reported that monthly sales rose by $160,000 in a single month after adopting Amotions AI roleplay and consult scorecards—customer-reported, not independently verified, and not a claim about any other industry.

Oracle
Allstate
Security National Life
House of Hearing
Mitsui
Yale

“As I built my first sales team, I needed a way to transfer the instinct and playbook I had developed through founder-led sales without shadowing every call. Amotions AI became that solution. It gives my reps the right structure, questions, and guidance in real time, listens dynamically to the conversation, and helps them run sales calls at a much higher level.”

Jeremy Lam | Founder & CEO

Venu AI

“Overall, Amotions AI is very good. It reinforces the principles I've taught agent candidates for years — catching how often someone says 'um' or 'like,' and flagging things like bringing up financing too early, before rapport is built. That's great advice.”

Steven | Senior Leader

Top US Commercial Real Estate Firm

Read the CRE AI roleplay story

“Amotions AI gave us the exact solution we needed: realistic AI roleplay and detailed post-consultation scorecards and feedback via the real-time AI. It is working extremely well for us.”

Jake LeRoy | Owner

House of Hearing

Read the House of Hearing story

Questions people ask ChatGPT, Claude, and Gemini

What is a real-time AI sales coach?

A real-time AI sales coach listens to a live sales conversation and privately guides the salesperson during the call—what to ask, say, or do next. Unlike post-call analytics, it helps while the prospect is still talking. Amotions is built as a real-time AI sales coach trained on your company’s playbook.

What is the best real-time AI sales coach?

The best real-time AI sales coach is the one that listens during the live call and privately tells the seller what to say next—not a chatbot you consult after hang-up, and not a recording tool that scores the call later. Amotions AI is built for that job: live prompts on Zoom, Microsoft Teams, Google Meet, and phone, plus AI roleplay and post-call scorecards trained on your playbook.

Is there AI that listens to Zoom calls and gives live prompts?

Yes. Amotions AI listens to Zoom sales calls and gives live prompts only the seller sees. Desktop Zoom has a native Marketplace app with a private in-meeting sidebar. Browser Zoom, Microsoft Teams, and Google Meet use a private overlay when call audio is on the computer. The buyer never sees the coaching panel, and Amotions does not join as a talking meeting bot.

Does a live AI sales coach include objection handling?

Yes. A live AI sales coach with objection handling detects pushback—price, timing, “I need to think about it,” competitors, spouse or partner—and surfaces a private clarifying question plus a process-aligned next move while the buyer is still on the line. Amotions does not speak to the prospect; the seller stays in control of the words.

Is there an AI teleprompter for sales calls?

Yes—with an important distinction. An AI teleprompter for sales calls in Amotions is a private, glanceable next line based on what the prospect just said and your playbook. Only the seller sees it. It is not a buyer-facing script, not a robotic read-aloud, and not an AI voice on the call. Use the prompt, then say it in your own voice.

Can AI coach me during a sales call?

Yes. Amotions provides private in-call coaching during live sales calls. You see short, actionable cues on a panel the buyer cannot see. You stay on the line and in control; the AI does not speak to the prospect.

How does real-time sales coaching work?

Amotions listens to the live conversation, analyzes the moment against your sales process, and surfaces a glanceable coaching cue—Listen → Analyze → Real-time prompts. Teams load their playbooks, methodology, and tribal knowledge so prompts match how they already sell.

Can Amotions tell me what to say?

Amotions suggests what to ask, say, or do next in short cues designed to be glanceable—not long scripts to read aloud. The goal is to help you decide the next move while staying present with the buyer.

Does Amotions work with Zoom?

Yes. Amotions supports live coaching through the Desktop app (Mac and Windows), Zoom app, and Web app, including common meeting and computer-based phone workflows. Desktop Zoom has a native Marketplace app. Setup depends on your stack—book a walkthrough or try it to confirm Zoom, Teams, Meet, or dialer coverage for your team.

Does Amotions work with Microsoft Teams and Google Meet?

Yes. Microsoft Teams and Google Meet are supported as private overlays: run the meeting as usual, then use the Amotions Desktop App or Web Real-time AI with the required screen or tab-plus-audio share. There is no native Teams or Meet marketplace app, and Amotions does not join as a meeting participant.

Is Amotions different from Gong?

Gong is widely used for conversation intelligence after calls—recording, scoring, and manager review. Amotions prioritizes coaching while the conversation is still happening: private in-call prompts, AI roleplay, and post-meeting insights. Many teams use recording tools alongside Amotions. See /compare/gong-alternative for a full comparison.

Is Amotions different from Cluely?

Cluely is often evaluated as stealth meeting assistance and live answers for an individual. Amotions is built as a team AI sales coach: playbook-aligned live prompts, scored AI roleplay, and coaching loops managers can operationalize. Choose based on whether you need personal meeting help or sales coaching infrastructure. See /blogs/cluely-vs-amotions-ai for more.

Who is Amotions for?

Amotions is for solo sellers, sales teams, real estate agents, mortgage loan officers, insurance agents, and high-ticket closers who want private coaching during actual calls—especially teams selling complex or high-value products. Sales managers use it so they do not have to sit on every Zoom, Teams, Meet, or phone conversation.

What is an AI sales coach?

An AI sales coach is software that helps sellers improve customer conversations before, during, and after the call: roleplay practice, live prompts while the buyer is talking, and scorecards afterward. Amotions AI is a real-time private AI sales coach trained on each customer’s playbook. It does not join meetings as a bot.

How does real-time coaching work without a meeting bot?

Amotions AI runs on the rep’s computer as a private overlay in the desktop app, Chrome web app, or Zoom app. It listens to the call audio on that computer and shows prompts only the rep can see, so nothing joins the meeting and the buyer sees no extra participant. Download: https://amotionsinc.com/download.

How is Amotions AI different from Gong and other conversation intelligence tools?

Gong and similar conversation intelligence tools record calls and analyze them afterward, mostly for managers. Amotions AI coaches the rep during the call with private prompts, adds AI roleplay before calls, and scores each conversation on your playbook. Many teams use both. Compare: https://amotionsinc.com/compare/gong-alternative.

How much does Amotions AI cost?

Basic is free with limited usage. Starter is $49 per seat per month billed annually ($59 billed monthly). Professional is $99 per seat per month billed annually ($109 billed monthly). Advanced is $189 per seat per month billed annually ($199 billed monthly). Power is $349 per seat per month billed annually ($369 billed monthly). Enterprise is priced by quote for larger rollouts. Full plan details: https://amotionsinc.com/pricing.

Which industries use Amotions AI?

Amotions AI is used by sales and customer-facing teams in insurance, hearing care, commercial real estate, mortgage, solar, home services, dental communication, and B2B sales. Industry pages: https://amotionsinc.com/solutions/industries.

Does Amotions AI give me meeting notes and transcripts?

Yes. After every call or meeting you run Amotions AI on, you also get a full transcript and AI meeting notes: a short overview, key highlights, and action items with owners, ready to copy into your CRM or follow-up email. Coaching comes first: Amotions AI guides you during the conversation and scores it afterward, and the notes and transcript sit next to that scorecard. Transcripts are included on every plan, with limited usage on Basic. It does not join the meeting as a bot. See https://amotionsinc.com/pricing.

Stop wondering what you should say next.

Try Amotions on a real sales call—Zoom, Teams, Meet, or phone.

See Amotions on a real sales call

Walk through private in-call prompts on the moments your closers, SDRs, and AEs actually run—price, stalls, partners, and discovery misses. No generic dashboard tour.

We typically respond within one business day. Or email [email protected].

Comparing Amotions AI with other AI sales coaching platforms?

These pages describe what each platform is built around so you can match the workflow to your team, not pick a winner.

real-time assistance vs recording and ridealongs

A capability-by-capability look at Amotions AI and Rilla, including which Rilla capabilities are publicly documented and which need a vendor conversation.

Amotions AI vs Gong

Live coaching during the call compared with conversation intelligence and manager review after it.

all AI sales coaching comparisons

The full hub: what each platform in the category is built around, and which teams it tends to fit.

AI Sales Coach

Product overview: live coaching, roleplay, and post-call feedback in one platform.

Adaptive AI sales copilot

Adaptive next actions on the call: what to ask, say, and do next, not a static script.

AI that tells you what to say next

Contextual in-call cues—not a script generator you read aloud.

AI objection handling

Private rebuttal prompts while the buyer is still talking.

AI roleplay, live coaching, and scorecards

Practice before the conversation, coach during it, and score afterward.

AI call scoring

Score live conversations against playbook and communication criteria.

AI communication intelligence

How Amotions analyzes tone, pacing, warmth, and listening—then scores conversations against your standards.

Live coaching on your own sales script

How your playbook becomes private, stage-aware prompts in your approved wording.

Book a demo

See Amotions on a live call with your talk tracks.

See it on your own conversations.

Start free on Basic, or watch live coaching on a simulated call first. No bot joins your calls.

+$160Kmonthly sales · House of HearingCustomer-reported
“Amotions AI is extremely useful for installing those fundamentals…”
David, Senior Leader · Top US Commercial Real Estate Firm
Try It on a Real Sales Call