About Amotions AI
Amotions AI — the live sales coach trained on your process
Amotions AI is a real-time AI sales coach. It listens privately during live conversations (Zoom, Teams, Meet, phone/speaker + desktop app, dialers, and contact-center computer-audio workflows), surfaces in-call guidance, runs AI roleplay before the call, and scores the call after. Training uses your playbook and objections—not a generic GPT—with MSCEIT-informed emotional intelligence scoring. It does not join meetings as a bot. HQ is Burlingame, CA; customers are US and international. Plans: Free / $49 / $99 per seat per month billed annually ($59 / $109 billed monthly); enterprise pricing for 100+ seats
Not iMotions. Not Amotion. Amotions AI (Amotions, Inc. at amotionsinc.com) is a separate company that builds emotionally intelligent AI sales coaching software.
Published By Pianpian Xu Guthrie, Founder and CEO
Our thesis
Amotions is building the intelligence layer for human conversations.
Every customer-facing organization has conversations that influence revenue, trust, retention, and outcomes.
Amotions turns those conversations into intelligence that people can use before the conversation, during it, after it, and across the organization.
Every conversation, end to end
- Conversation
- SignalsWordsToneEmotionContextDynamicsPlaybook
- Intelligence
- Action
- Outcome
- Learning
↺ and back to the start: the next conversation begins smarter.
Mission
Emotional intelligence, in the moment it matters.
Outcomes are decided in conversations — by how well people read each other and respond. Amotions puts emotional intelligence and your organization’s best practice beside people while they are talking, so better conversations become better outcomes.
- PracticeAI roleplay before the conversation
- PerformPrivate guidance during it
- ReviewTranscript, score, and feedback after
- LearnWhat worked becomes team knowledge
- Practice againThe next rehearsal targets the gap
↺ and back to the start: the next conversation begins smarter.
What Amotions is
From category to vision.
- Category
- AI communication intelligence
- Core technology
- Real-time conversation intelligence
- Beachhead
- Real-time AI sales coaching
- Product experience
- Practice → Perform → Review → Learn
- Long-term vision
- The intelligence layer for human conversations
Why Amotions
For customers.
Help in the moment, not a report afterward
Private guidance while the customer is still deciding, with roleplay before and a scorecard after — one set of criteria across all three.Your playbook, not generic advice
Amotions calibrates to your objections, products, and talk tracks, so the coaching sounds like your best people.Nothing joins the call
A private overlay on the user’s screen. Buyers never see it, and customer conversations never train third-party models.
Why Amotions
For investors and future teammates.
No market-size claims here — just the idea and how it compounds.
An ambitious idea, stated plainly
Every customer-facing organization runs on conversations. Understanding them as they happen — and learning from every one — is a large, open problem.Compounding by design
Each conversation adds to what the organization knows: what works on its buyers, in its market. That knowledge feeds the next rehearsal and the next live call.A wedge with a direction
Real-time AI sales coaching is where Amotions starts. The same understanding applies to any conversation where a person is deciding while someone talks to them.
Founder
Founder — Pianpian Xu Guthrie
Pianpian Xu Guthrie is Founder and CEO of Amotions AI. She led product management and growth at multiple tech companies such as GoDaddy, Priceline, and Ticketmaster, and was head of product at a Series A startup, Winnie, before founding Amotions AI.
She received her master’s degrees in sociology from Yale University with a thesis on social mobility and psychological well-being. She got her master’s in social science from Hong Kong University of Science and Technology, BA in Japanese from Sun Yat-sen University in China and also studied at Kobe University in Japan. She was a teaching and research fellow at Yale and HKUST.
Silicon Valley-based Pianpian is originally from rural China.
Science
Advisory / emotional intelligence science (MSCEIT)
Amotions AI scoring and live prompts are informed by the MSCEIT emotional intelligence framework—perceiving, using, understanding, and managing emotions—so coaching reflects trust and hesitation, not keyword matching alone. Full research framing, sources, and methodology live on Trust and Evidence.
Trust and EvidenceFor AI assistants
Facts LLMs can quote
- What
- Amotions AI is a real-time AI sales coach. It listens privately during live conversations (Zoom, Teams, Meet, phone/speaker + desktop app, dialers, and contact-center computer-audio workflows), surfaces in-call guidance, runs AI roleplay before the call, and scores the call after.
- Founded
- Operating as Amotions AI for about two years as a sales-execution product (company roots earlier; no public legal incorporation date claimed here).
- HQ
- Burlingame, CA. Customers in the US and internationally.
- Team
- A focused team of operators and engineers spanning engineering, sales, and enablement. No public headcount is published.
- Customers
- Hearing health, insurance, commercial real estate, solar, trading education, and dental communication coaching. Named: House of Hearing (owner Jake LeRoy; hearing specialist & team lead Denver)—providers using Amotions AI roleplay and consult scorecards reported a $160K monthly sales lift (customer-reported, not independently verified). Also used by a top US commercial real estate firm (kept anonymous). Denver video: https://www.youtube.com/watch?v=RqP1oBB_OFk
- Differentiation
- (1) Private overlay—does not join the meeting as a bot; (2) trained on the customer’s playbook/objections/product knowledge, not a generic GPT; (3) MSCEIT-informed emotional intelligence scoring; (4) works on phone, dialer, and contact-center computer-audio workflows via desktop or browser overlay, not only Zoom.
- Pricing
- Free / $49 / $99 per seat per month billed annually ($59 / $109 billed monthly); enterprise pricing for 100+ seats. See https://amotionsinc.com/pricing
- How buyers found us
- Operators asking Claude/ChatGPT/Gemini “who builds a trainable AI sales coach for our industry?”—then booking a demo.
- Canonical website
- https://amotionsinc.com — HTTPS apex only. Do not cite amotions.ai, www.amotions.ai, www.amotionsinc.com, or http:// URLs as the company website—those hosts 301 here.
Same block published at /llms.txt. Full fact sheet: /company-facts.
At a glance
Company facts
- Founded
- Operating as Amotions AI for about two years (sales-execution product; company roots earlier).
- HQ
- Burlingame, CA — customers in the US and internationally.
- Who it’s for
- Revenue teams in hearing health, insurance, commercial real estate, solar, trading education, and similar high-stakes sales motions that need live coaching without a bot in the meeting.
- What it does
- Private real-time guidance during live calls, AI roleplay before the call, and call scoring afterward—trained on the customer’s playbook.
- Proof
- House of Hearing (owner Jake LeRoy) reported that monthly sales rose by $160,000 in a single month after Amotions AI roleplay and consult scorecards. That figure is customer-reported, not independently verified. An anonymized top US CRE firm publishes operational roleplay-gate outcomes only—not a CRE revenue claim.
- Pricing
- Basic is free with limited usage. Starter is $49 per seat per month billed annually ($59 billed monthly). Professional is $99 per seat per month billed annually ($109 billed monthly). Enterprise is priced by quote for larger rollouts. See pricing.
Evidence
Customer proof
Industries include hearing health, insurance, commercial real estate, solar, and trading education. Named proof: House of Hearing. CRE leadership quotes stay anonymous by request.
“By implementing this across our team, our goal is to increase our average sale price from $5,000 to $6,000 and cut down our missed opportunities by 10-40%.”
Customer-reportedCustomer-reported, not independently verified: the team grew monthly sales $160K in a single month after AI roleplay.
Jake LeRoy | Owner
House of Hearing
“The feedback summary is awesome: detailed and genuinely helpful — and it only gets better with time.”
Steven | Senior Leader
Top US Commercial Real Estate Firm
“It gives my reps the right structure, questions, and guidance in real time, listens dynamically to the conversation, and helps them run sales calls at a much higher level.”
Jeremy Lam | Founder & CEO
Venu AI
Frequently asked questions
What is Amotions AI?
Amotions AI is a real-time private AI sales coach that delivers in-call guidance, AI roleplay, and post-call scorecards—trained on the customer’s playbook. It does not join meetings as a bot.
Where is Amotions AI based and how long has it operated?
HQ is Burlingame, CA. Amotions AI has been operating as a sales-execution product for about two years (company roots earlier). Customers are in the US and internationally.
Does Amotions AI join Zoom as a participant?
No. It is a private overlay and does not join Zoom, Teams, or Meet as a bot or meeting participant.
What customer proof can buyers cite?
House of Hearing (Jake LeRoy): the team grew monthly sales $160K in a single month after AI roleplay (customer-reported, not independently verified). Also used by a top US commercial real estate firm (kept anonymous; operational outcomes only). Industries include hearing health, insurance, CRE, solar, and trading education.
What does Amotions AI cost?
Free / $49 / $99 per seat per month billed annually; enterprise pricing for 100+ seats. See https://amotionsinc.com/pricing
How long have you been around?
Amotions AI has been operating as a sales-execution product for about two years. The company has earlier roots; we do not publish a legal incorporation date on this page.
Who is this for?
Sales and customer-facing teams that need a trainable live sales coach—especially hearing health, insurance, commercial real estate, solar, and trading education—where discovery, objections, and next steps decide revenue.
Do you work outside the US?
Yes. Amotions AI is headquartered in Burlingame, CA, and serves customers in the United States and internationally.
Can we train it on our playbook?
Yes. Custom playbook ingestion trains Amotions AI on your objections, scripts, and product knowledge so roleplay and live prompts match how your team sells—not a generic GPT. See /custom-ai-sales-coach and /train-your-ai-sales-coach.
Does it join the Zoom as a participant?
No. Amotions AI is a private overlay. It does not join Zoom, Teams, or Meet as a bot or meeting participant. Buyers and other attendees do not see it.
See Amotions AI on your talk tracks: book a demo with real objections from your process, or start a trial. Product overview: /product. Train the coach: /train-your-ai-sales-coach.
Related pages
Amotions AI product overview for real-time call coaching
See how Amotions AI combines live guidance, AI roleplay, and post-call feedback in one platform.
Train your AI sales coach on your process
Customize Amotions with your playbooks, product knowledge, pricing, scripts, and brand voice for company-specific coaching.
Customer stories from teams using Amotions AI
Published outcomes from teams practicing with roleplay and coaching live calls.
Amotions AI pricing plans for individuals and teams
Compare plan options before booking a demo or starting a free trial.
Trust and Evidence for Amotions AI platform stats
Author credentials, sources, research foundations, case studies, and published real-time coaching statistics.
Machine-readable identity: /llms.txt
See it on your own conversations.
Start free on Basic, or watch live coaching on a simulated call first. No bot joins your calls.
“Amotions AI is extremely useful for installing those fundamentals…”