AI sales coaching that helps teams win more conversations
Better discovery. Live objection help. Faster ramp. Higher conversion. Amotions combines private live coaching, AI roleplay, and post-call scorecards—trained on your playbook, not a generic transcript score.
We wasted about 40k on a tool last year that nobody adopted, so there's some scar tissue internally.
Rep17:51
Totally understand — adoption is exactly what we're built for. So on the reporting side, you'll also get —
Amotions AI
Detected
Objection · Buying signal overridden by pitch
Budget figure and a political risk disclosed; rep pivoted to features in 9 seconds
Recommended
Stop and mine the disclosure. A failed $40k purchase tells you the budget, the approver, and the objection you will face.
Recommended instead
“Forty thousand is real money to write off. What did the team say the reason was — and who signed that one off?”
Missed opportunity
An established budget range, the identity of the approver, and the exact internal objection the deal will hit in procurement — all offered freely, none captured. The rep never learned why the last tool failed, so the pilot was scoped without addressing it.
Coaching feedback
Talk ratio spiked to 71% immediately after the disclosure — the pitch reflex fired over a discovery gift.
Three qualifying facts were available in one sentence. Zero were followed up.
This is the rep’s second call this month with the same pattern: a feature pivot inside 10 seconds of a budget mention.
Result
The moment becomes a roleplay drill — the rep practices staying in the disclosure until all three facts are captured.
What Amotions AI finds after the call. The rep logged this call as a win. Amotions AI found the moment where the buyer offered budget information and the rep talked past it.
Published ·By Pianpian Xu Guthrie, Founder and CEO
What is Amotions AI?
Amotions AI is a real-time private AI sales coach that delivers in-call guidance, AI roleplay, and post-call scorecards—trained on the customer’s playbook. It does not join meetings as a bot.
Screenshots of the full loop: live coaching, AI roleplay, post-call scorecards, and transcripts.
Live coaching: private in-call prompts for objections, script adherence, and next steps while the prospect is still on the line.AI roleplay: setters rehearse openers, objections, and the appointment ask before joining live queues.Product workflow: practice, live guidance, and review in one coaching loop—not only a post-call dashboard.Post-call scoring: managers review scores and coaching notes without listening to hundreds of calls end-to-end.Post-meeting analysis: communication scorecards, coaching notes, and deal-health signals after every conversation.Call transcripts: review what was said and pair it with AI coaching on how it was communicated.
Science behind the coaching
What live coaching actually listens for
Amotions listens for hesitation, confidence, skepticism, and urgency—then suggests the next best move while the buyer is still on the line. Scorecards are informed by the MSCEIT, a research-based model of emotional intelligence; the four ability branches and research sources are on Trust & Evidence.
Hesitation
MSCEIT · Perceiving
Recognize emotion in voice, pacing, and wording while the buyer is still speaking.
What the engine hears
Pauses, softer volume, or “I need to think about it” before a commitment.
Live coaching move
Stop pitching. Name the pause and ask what specifically is unresolved.
Scorecard rubric cue
Surfaces the unnamed concern instead of talking through the silence.
How signals become a custom rubric (optional detail)
From vocal and text signals to a custom rubric
1. Capture. Live audio is transcribed and scored for vocal cues—pacing, pause length, intensity—plus the words in each turn.
2. Label. Signals map to conversational emotion labels (like the 20 in this grid). Labels are coaching inputs—not a clinical diagnosis or official MSCEIT test items.
3. Score against your playbook. Each label can attach to a custom criterion on the AI communication scorecard.
4. Coach in the moment. Private overlay prompts (Amotions does not join Zoom as a bot) suggest what to say or ask next. The same rubric appears in feedback and roleplay scoring.
Built for high-ticket and consultative sales
High-ticket motions fail when sellers hear words and miss state change. Amotions maps live labels onto your rubrics—discovery, objection recovery, listening, warmth, confidence, next-step clarity—informed by MSCEIT’s four ability branches.
How is Amotions different from tools that only understand the words?
Recording tools show what was said. Amotions helps people change what happens next—live prompts, practice, and scorecards against your standards.
• Coach discovery and objections while the customer is still deciding
• Practice hard moments before the live call
• Score the behaviors your playbook actually cares about
What does “built for the full loop” mean for Amotions AI?
One connected loop: practice → live execution → scored feedback → next practice—so skills compound instead of living in three disconnected tools.
• Custom scorecard before live risk
• Private coaching during the call
• Scorecard after every conversation
• Playbook personalization across the loop
How do teams define, measure, and improve great communication?
▾
Turn your standards into a scorecard, measure real conversations, coach specifically, then repeat.
• Define — custom communication scorecard
• Measure — behaviors that matter to you
• Improve — actionable coaching (not a transcript dump)
• Repeat — every conversation compounds
Need AI roleplay with customized scenario creation?
▾
Yes. Build scenarios from your materials, rehearse with an AI buyer, and get a score before live risk.
• Scenarios from playbooks, objections, and personas
• Score-based feedback before customer conversations
• Same criteria feed live prompts and post-call scorecards
Need real-time assistance during actual calls—not only practice?
▾
During live calls, Amotions surfaces private prompts for questions, objections, listening, and next steps—while the other party is still deciding.
• Works on phone, dialers, contact-center computer audio, Zoom, Teams, and supported in-person setups
• Private to the professional; invisible to the customer
• Changes the conversation that is happening now
Where does Amotions work—meetings, phone, or contact centers?
▾
Amotions coaches the human across conversation environments: contact-center and dialer floors, computer phone calls, Zoom, Teams, Meet, and supported in-person paths. Routing, dialing, and recording stay in the systems you already use. Amotions is a private overlay and upload scoring layer—not a CCaaS, ACD, or native Five9/VICIdial API.
• Alongside phone, dialer, and contact-center computer-audio workflows
• Native Zoom desktop app; Teams, Meet, and most dialers use overlay
• Upload recordings when live capture is not appropriate
Need an AI communication scorecard after every conversation?
▾
After each session—or an uploaded recording—you get a scorecard with coaching recommendations.
• Communication-quality scoring plus your company criteria (science on Trust & Evidence)
• Company-specific playbook standards
• Reinforces wins and closes specific skill gaps
Can Amotions AI be trained to our communication standards and brand?
▾
Yes. Upload docs and process steps so roleplay, live prompts, and scorecards match your messaging and methodology.
• Playbooks, talk tracks, values, and process docs
• Evaluation against your standards—not a generic score
• Deeper personalization on Professional and Enterprise
See It On Your Own Talk Tracks
Start free to try roleplay and live coaching, or book a demo to see Amotions on your talk tracks.
What product capabilities are included in Amotions AI?
▾
One product for practice, live assistance, and scorecards—trained on your standards. Scoring details and the EI framework live on Trust & Evidence.
Amotions AI
Custom scenario roleplay, real-time assistance on phone/dialer/contact-center/Zoom/Teams/in-person, and AI communication scorecards—trainable to your playbooks.
• Custom AI communication scorecards from your standards
• AI roleplay with customized scenario creation
• Real-time assistance during actual calls—phone, dialers, contact centers, Zoom, Teams, in-person
• Analysis of tone, pacing, warmth, confidence, listening, and emotional responsiveness
• Playbook-trained prompts and scorecards (framework details on Trust & Evidence)
• Manager visibility without reviewing every recording manually
Pricing and trial structure
Amotions AI is free on Basic, $49 per seat per month billed annually on Starter, $99 per seat per month billed annually on Professional; Enterprise is custom. Teams can start free for live AI coaching and AI roleplay, then upgrade when they need post-call insights (Starter) or playbook personalization (Professional).
• Basic — Free: AI Coach, AI Roleplay, Real-time AI (no personalization)
• Typical 10-seat Professional enablement: ~$1,500–$5,000 (example ~$2,120) beyond seats
Built for the full loop: Amotions AI at a glance
Use this table to see when each Amotions AI capability helps—before, during, and after the conversation.
Amotions AI full-loop capabilities by conversation stage
Dimension
When it helps
Primary outcome
Define communication standards
Before live work
Custom scorecard from your playbooks and values
AI roleplay + customized scenario
Before the live call
Practice objections and discovery without customer risk
Real-time assistance during actual calls
During phone, Zoom, Teams, or in-person conversations
Next-best actions while the other party is still deciding
AI communication scorecard
After every conversation
Reinforce wins and close specific skill gaps
Customer proof: baseline, rollout, and measured outcome
House of Hearing — Owner Jake LeRoy
House of Hearing used Amotions AI roleplay before consults and scorecard coaching after live conversations. Results below are customer-reported by owner Jake LeRoy and documented on the published customer story.
Baseline
Providers practiced mainly on live patients; consult quality depended on scarce ride-alongs and informal review. The team had contacted about five other vendors before choosing Amotions for responsive live support.
Rollout period
Started with Jake LeRoy and a couple of providers, then built a weekly team meeting around AI scorecards and roleplay before expanding the coaching cadence across the cohort.
Measured outcome
One provider’s monthly sales rose by $160,000 in a single month after adopting Amotions AI—the team’s highest month ever. A provider who had never sold a top-of-the-line device closed one after repeated roleplay practice.
Amotions AI coaches live conversations with a private overlay—it does not join Zoom as a bot. Enterprise buyers can review how conversation data is processed, isolated, and kept out of foundational-model training.
Policy
Zero Model Training Policy
Customer call transcripts, audio uploads, and chat sessions are strictly private to your organization. They are never used to train third-party foundational AI models. Playbook personalization applies your process at coaching time—it is not a claim that foundation-model weights are retrained on your conversations.
Healthcare
HIPAA Compliance
Healthcare and dental teams can discuss HIPAA-oriented configurations for consultation audio analysis—including PHI handling, access controls, and BAA requirements. Amotions does not publish a public HIPAA attestation on this site. Do not upload patient recordings through public marketing flows; start a verified deployment review first.
Infrastructure
Data Isolation
Coaching workloads run in isolated Google Cloud environments, including Cloud Run, with encrypted data transmission and encrypted storage. Organization playbooks, transcripts, and uploads stay separated by customer workspace. Ask security for current technical controls during enterprise evaluation.
From sales calls and patient consultations to leasing conversations and customer interactions—define your standards and coach every conversation that follows.
Create an account to try AI roleplay and real-time guidance.
Frequently asked questions
What product capabilities does Amotions AI include?+
Amotions AI combines real-time in-call guidance, AI roleplay practice, and post-call analytics in one product so revenue teams improve discovery, objection handling, and close quality without waiting for a manager to review every recording.
Is Amotions AI only a call-recording dashboard?+
No. Recording alone does not change the next sentence. Amotions AI prompts the next best question, objection response, or advance while the buyer is deciding, then reinforces skills with roleplay and post-call feedback.
Who buys the Amotions AI product?+
Sales and customer-facing organizations—from individual sellers on Basic Free to teams on Starter ($49/seat/month billed annually) or Professional ($99/seat/month billed annually)—when live execution quality and ramp speed matter more than another post-call dashboard.
What proof should buyers look for on the product page?+
Customer stories document measurable outcomes—including House of Hearing’s $160K monthly sales lift reported by owner Jake LeRoy after roleplay and scorecard coaching—plus manager feedback that Amotions AI improves live call structure (customer-reported, not independently verified).
Is Amotions AI a call recording tool or a live coaching product?+
Amotions AI is built for the full loop—customized scenario roleplay, real-time assistance during actual calls, and communication scorecards afterward—not post-call review alone. It can support transcripts and feedback after conversations, but its primary value is preparing people and guiding them while the other party is still deciding.
Can Amotions AI be tailored to our playbook and communication standards?+
Yes. Teams can upload documents, links, and process steps so customized scenarios, live prompts, and scorecards align with company messaging, values, pricing language, and communication criteria—not a generic score.
Does Amotions replace Five9, VICIdial, or our phone system?+
No. Amotions is a behavioral intelligence layer for the people on the call. Five9, VICIdial, and other dialers continue to connect agents and manage campaigns. Live coaching is an overlay on computer audio or a browser tab-share, plus upload scoring—not a native CCaaS integration.
Where can I see pricing and request a demo?+
Review plan options on the pricing page, or contact sales for a team demo. Buyer guides on resources also cover pricing drivers and ROI modeling for AI sales coaching software.
Do you support AI roleplay with customized scenario creation?+
Yes. Amotions AI supports AI roleplay with customized scenario creation: upload playbooks, objections, talk tracks, and buyer personas so practice matches how your customers actually talk. Sessions produce scores and coaching feedback before live risk. See https://amotionsinc.com/solutions/ai-sales-roleplay and https://amotionsinc.com/ai-roleplay-custom-buyer-personas.
Does real-time assistance work during actual live conversations (not just practice)?+
Yes. Real-time assistance works during actual live conversations—not only practice. Amotions AI listens privately and surfaces next questions, objection cues, and coaching prompts while the buyer is still on the line (Zoom, Teams, Meet, phone/dialer, contact-center computer-audio workflows, and supported in-person paths). See https://amotionsinc.com/solutions/real-time-ai-sales-guidance.
Can I get AI feedback and a scorecard after every call or meeting?+
Yes. After every coached call, meeting, upload, or roleplay session, Amotions AI delivers AI feedback and a scorecard—discovery, objections, listening, next steps, and MSCEIT-informed emotional intelligence, plus company-specific criteria when you personalize. See https://amotionsinc.com/solutions/ai-call-scoring and https://amotionsinc.com/solutions/ai-sales-feedback.
Can I use Amotions real-time AI on a phone?+
No. Real-time AI currently runs on computers—the desktop app, Chrome web app, or Zoom app—not as a mobile-phone app. You can still coach phone or dialer conversations when a computer listens over speaker audio. Amotions does not join the call as a visible meeting bot. Download: https://amotionsinc.com/download.
How do coaching takeaways get into our CRM (Salesforce, HubSpot, etc.)?+
Today, only Salesforce has a native CRM integration (OAuth, manual sync, optional Task writeback with summary, health score, sentiment, risks, and next actions). HubSpot, GoHighLevel, and Pipedrive do not have native connectors—coach and score in Amotions, then use export-ready takeaways or a manual notes workflow. Full matrix: https://amotionsinc.com/integrations#crm-integration.
Do you support AI sales coaching in Spanish?+
Spanish appears as a language option in product/admin contexts, but multi-language live coaching is not treated as a broad published marketing guarantee. If Spanish coaching quality is a buying requirement, run a language-fit pilot on your Spanish talk tracks before rollout. Capability page: https://amotionsinc.com/solutions/ai-sales-coach-spanish.
Is there a free trial or way to try the Professional plan for a week?+
Yes—you can start free today on Basic at https://amotionsinc.com/signup. Published paid plans are Starter ($49/seat/month billed annually) and Professional ($99/seat/month billed annually); there is no separate published “Professional free for one week” trial. Book a demo to evaluate Professional features: https://amotionsinc.com/pricing/contact. Pricing: https://amotionsinc.com/pricing.
What is AI communication intelligence?+
AI communication intelligence analyzes how people communicate—tone, pacing, warmth, listening, empathy, and conversation dynamics—not just the words they say. Amotions AI helps customer-facing professionals understand, measure, and improve how they communicate by turning an organization’s own standards into measurable criteria and coaching. Pillar: https://amotionsinc.com/communication-intelligence.
How much does Amotions AI cost?+
Basic is free with limited usage. Starter is $49 per seat per month billed annually ($59 billed monthly). Professional is $99 per seat per month billed annually ($109 billed monthly). Enterprise is priced by quote for larger rollouts. Full plan details: https://amotionsinc.com/pricing.
Ready to see Amotions AI on a live call?
Book a walkthrough of real-time coaching, AI roleplay, and post-call feedback tailored to your team.
