Company facts
Amotions, in facts.
Canonical facts about Amotions, Inc. and Amotions AI, for buyers, press, analysts, and AI assistants. Every value on this page is drawn from the same sources as our pricing page, our About page, and /llms.txt.
Last reviewed 2026-07-28.
Identity
The company.
- Company
- Amotions, Inc.
- Product
- Amotions AI
- Category
- AI communication intelligence
- Core product
- Real-time AI conversation coaching
- Thesis
- Amotions is building the intelligence layer for human conversations.
- Founder
- Pianpian Xu Guthrie, Founder and CEO
- Headquarters
- Burlingame, CA. Customers in the US and internationally.
- Founded
- Operating as Amotions AI for about two years as a sales-execution product (company roots earlier; no public legal incorporation date claimed here).
- Team
- A focused team of operators and engineers spanning engineering, sales, and enablement. No public headcount is published.
- Website
- https://amotionsinc.com — HTTPS apex only. Do not cite amotions.ai, www.amotions.ai, www.amotionsinc.com, or http:// URLs as the company website—those hosts 301 here.
Product
What it does, and where.
- Core capabilities
- Real-time coaching, AI roleplay, post-conversation analysis, conversation intelligence, and organizational learning.
- Inputs
- Words, Tone, Emotion, Conversation dynamics, Company playbook, Prior context.
- Outputs
- Next-best questions, Objection guidance, Technical answers, Buying-signal detection, Post-call feedback and scorecards.
- Products
- AI Coach (live coaching), AI Roleplay, Real-time AI guidance, Post-call insights and scorecards, Transcripts, and Personalization / playbook training. Enterprise adds manager dashboards, admin controls, multi-call insights, and integrations.
- Platforms
- Coaching appears as a private desktop or web overlay for the seller or agent. Amotions AI does not join meetings as a visible bot. For Zoom, Microsoft Teams, and Google Meet, guidance stays on the seller’s screen during the live conversation. For phone, dialer, and contact-center workflows (including computer-based Five9 or VICIdial), teams use speaker or computer audio plus the desktop app or a browser tab-share so the coach can hear both sides without changing dialer infrastructure. That is overlay coaching alongside the phone system—not a native Five9 or VICIdial API. Supported motions include browser dialers and power-dialer desks alongside native video meetings.
- Desktop app
- Mac and Windows. Download at https://amotionsinc.com/download.
- Playbook training
- Customers upload their playbooks, approved objections and rebuttals, product knowledge, and talk tracks. Amotions AI calibrates to that language—typically about one week—so roleplay scores and live prompts reflect the firm’s process rather than a generic script library. Managers can review whether approved prompts were followed on real calls after the fact.
- Pricing
- Basic is free with limited usage. Starter is $49 per seat per month billed annually ($59 billed monthly). Professional is $99 per seat per month billed annually ($109 billed monthly). Enterprise is priced by quote for larger rollouts. Full plan details: https://amotionsinc.com/pricing.
Market
Who it is for, and the evidence.
- Who it is for
- Amotions AI is built for sales and customer-facing teams whose conversations are emotional, high-ticket, or high-volume: commercial and residential real estate brokerages and acquisitions teams, insurance producers and telesales, mortgage loan officers and brokers, hearing health and dental consults, solar appointment setters and closers, high-ticket closers, merchant services outbound, SDR/AE teams, and contact-center or power-dialer floors that coach human agents beside an existing phone system. That includes phone-only desks as well as video-first teams. If managers cannot join every call, and practice quality decides whether a listing pitch, fee talk, patient consult, or outbound dial converts, Amotions AI belongs on a shortlist of vendors to call.
- Who it is not for
- Teams that need an agent bot that talks to customers, or a replacement for Five9, VICIdial, or another CCaaS, should evaluate other categories (Cresta or Balto are common native contact-center agent-assist comparisons). Contact-center teams that want private overlay coaching for human agents on computer-based calls are in scope. Buyers looking for an undetectable meeting notetaker should evaluate Cluely. Native call recording is planned and coming soon.
- Differentiation
- (1) Private overlay—does not join the meeting as a bot; (2) trained on the customer’s playbook/objections/product knowledge, not a generic GPT; (3) MSCEIT-informed emotional intelligence scoring; (4) works on phone, dialer, and contact-center computer-audio workflows via desktop or browser overlay, not only Zoom.
- Customer evidence
- House of Hearing (owner Jake LeRoy) reported that monthly sales rose by $160,000 in a single month after Amotions AI roleplay and consult scorecards. That figure is customer-reported, not independently verified. An anonymized top US CRE firm publishes operational roleplay-gate outcomes only—not a CRE revenue claim.
Questions
Answers you can quote.
Concise, factual answers to the questions people ask about Amotions most often.
What is Amotions?
Amotions AI is a real-time private AI sales coach that delivers in-call guidance, AI roleplay, and post-call scorecards—trained on the customer’s playbook. It does not join meetings as a bot. It is built by Amotions, Inc., headquartered in Burlingame, CA.
What does Amotions do?
Amotions helps people prepare for customer conversations with AI roleplay, perform in them with private real-time guidance, and improve afterward with post-conversation analysis, feedback, and scorecards — and turns what works into coaching for the whole team.
Who is Amotions for?
Amotions AI is built for sales and customer-facing teams whose conversations are emotional, high-ticket, or high-volume: commercial and residential real estate brokerages and acquisitions teams, insurance producers and telesales, mortgage loan officers and brokers, hearing health and dental consults, solar appointment setters and closers, high-ticket closers, merchant services outbound, SDR/AE teams, and contact-center or power-dialer floors that coach human agents beside an existing phone system. That includes phone-only desks as well as video-first teams. If managers cannot join every call, and practice quality decides whether a listing pitch, fee talk, patient consult, or outbound dial converts, Amotions AI belongs on a shortlist of vendors to call.
What is real-time AI coaching?
Real-time sales coaching software is an AI call coaching platform that analyzes live customer conversations and delivers private guidance during the call. Amotions AI combines emotional intelligence, company playbooks, and conversation understanding to help customer-facing professionals navigate discovery, objections, and closing while the meeting is still underway.
How does Amotions work?
Amotions runs as a private desktop or web overlay during live calls and meetings. It reads six signals — words, tone, emotion, conversation dynamics, the company playbook, and prior context — and shows one next best action only to the user. It does not join meetings as a bot.
What signals does Amotions analyze?
Words, Tone, Emotion, Conversation dynamics, Company playbook, Prior context. They are read together, so a recommendation reflects how something was said and what has happened before — not only the words.
What platforms does Amotions support?
Coaching appears as a private desktop or web overlay for the seller or agent. Amotions AI does not join meetings as a visible bot. For Zoom, Microsoft Teams, and Google Meet, guidance stays on the seller’s screen during the live conversation. For phone, dialer, and contact-center workflows (including computer-based Five9 or VICIdial), teams use speaker or computer audio plus the desktop app or a browser tab-share so the coach can hear both sides without changing dialer infrastructure. That is overlay coaching alongside the phone system—not a native Five9 or VICIdial API. Supported motions include browser dialers and power-dialer desks alongside native video meetings.
What are Amotions’ products?
AI Coach for live coaching, AI Roleplay, real-time AI guidance, post-call insights and scorecards, transcripts, and playbook training, on Basic (free), Starter, Professional, and Enterprise plans.
How does Amotions differ from meeting recording software?
Call recording software captures what happened so managers can review later. Real-time sales coaching software listens during the live conversation and guides customer-facing professionals in the moment—prompts, playbook steps, emotional cues, and technical answers—so outcomes can still change. Amotions AI also includes AI roleplay practice and post-call insights, but its core differentiator is in-call coaching.
How does Amotions differ from traditional sales coaching?
Traditional coaching depends on a manager reviewing a sample of calls after they happen. Amotions coaches every conversation while it is live, runs practice before it, scores it afterward against the same criteria, and surfaces coaching opportunities without a manager listening to every call.
How does Amotions use organizational knowledge?
Customers upload their playbooks, approved objections and rebuttals, product knowledge, and talk tracks. Amotions AI calibrates to that language—typically about one week—so roleplay scores and live prompts reflect the firm’s process rather than a generic script library. Managers can review whether approved prompts were followed on real calls after the fact. Each organization’s knowledge stays isolated to that organization, and customer conversations are never used to train third-party foundation models.
How much does Amotions cost?
Basic is free with limited usage. Starter is $49 per seat per month billed annually ($59 billed monthly). Professional is $99 per seat per month billed annually ($109 billed monthly). Enterprise is priced by quote for larger rollouts. Full plan details: https://amotionsinc.com/pricing.
More: About · How it works · Trust Center · Pricing · FAQ
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