AI sales coaching by industry
Real-time guidance for the high-stakes conversations your business runs on
Amotions AI helps sales, admissions, intake, service, and other customer-facing teams perform more consistently on live calls and meetings. Each rep gets private, real-time guidance from your own playbook, AI roleplay to practice before the call, and a scorecard after it. It never joins the call as a bot.
Industries
Find your team
Amotions is built for seven kinds of customer-facing teams. Pick yours to see the conversations, objections, and playbook examples specific to it.
Home services
Turn more inbound leads into booked jobs.
HVAC, plumbing, roofing, solar, remodeling, home security, and other in-home trades.
Typical buyers
Owner / CEO · VP of Sales · Call center manager
Senior care and admissions
Help every admissions conversation feel more empathetic, confident, and consistent.
Senior living, home care and hospice intake, and education admissions teams.
Typical buyers
VP of Admissions · Regional operations leader · VP of Growth
Dental and elective healthcare
Turn more patient inquiries into booked consultations and accepted treatment plans.
Dental groups, hearing care, optical and LASIK, med spas, fertility and IVF clinics, veterinary hospitals, and elective specialty clinics.
Typical buyers
CEO of a multi-location group · Director of patient experience · Practice operations leader
Legal intake and consultations
Turn more legal inquiries into qualified consultations, and consultations into signed retainers.
Personal injury and plaintiff firms, legal call centers, and criminal defense, family, immigration, estate planning, and bankruptcy consultations. Coaching only, never legal advice.
Typical buyers
Managing partner · Intake director · Chief operating officer
Virtual agencies, BPOs, and call centers
Standardize top-performer behavior across every client campaign.
Appointment-setting and outbound agencies, outsourced SDR teams, contact centers, retention and save desks, patient-recruitment call centers, and energy and telecom sales floors.
Typical buyers
Founder / CEO · VP of Operations · Contact center director
Financial services
Give every rep real-time guidance for more confident, consistent customer conversations.
Insurance, mortgage, wealth and advisory, employee benefits, PEO and HR outsourcing, business funding, and debt relief and tax resolution.
Typical buyers
VP of Sales · Sales enablement leader · Compliance or quality leader
Security, facilities, and field services
Help service teams lead more confident sales, renewal, and customer conversations.
Security and life safety, commercial facilities, and managed IT services.
Typical buyers
CEO · VP of Sales · Service operations leader
More industries
- Automotive dealerships
- Real estate
- New-home sales
- Commercial real estate
- SaaS and B2B
- Public sector and GovTech
- Restaurant technology
- Metals and industrial distribution
- Sales engineers and presales
- Advertising and media sales
- Franchise development
- Medical device sales
- Pharmaceutical sales
- Freight brokerage
- Pre-need funeral and cemetery
- Fitness franchise groups
- Hotel and event venue sales
- Vacation ownership and timeshare
- Nonprofit fundraising
- Recruiting
- High-ticket sales
- Merchant services
- Trading education
- Real Estate Acquisitions
- Leasing
- B2B Sales
- IUL Insurance
- Financial Services
- Coaching & Coach Education
Private by design
Read the Trust CenterNever joins as a bot
No extra attendee, no recording notice from a meeting bot. The coach runs beside the call, not in it.
Private to the rep
Prompts appear on the seller’s own screen. The prospect, client, or family never sees them.
Your conversations stay yours
Customer conversations are never used to train third-party foundation models.
Works where you already talk
Zoom, Microsoft Teams, Google Meet, phone on speaker, and dialers, through the desktop app or a browser tab.
Fit
Why Amotions fits these teams
Amotions fits teams where conversations decide the outcome and managers cannot coach every one of them live. These four traits are the clearest signal.
One team or an entire customer-facing organization
Sales reps, admissions advisors, intake specialists, setters, or coordinators, from a single team to large organizations where managers cannot sit in on every call. Start with one team, then roll out by team, region, or business unit.
A high volume of live calls or meetings
Phone, Zoom, Teams, or Meet, where the outcome is decided in the conversation itself.
A playbook worth following
Talk tracks, qualifying questions, approved answers, and a process your best people already use.
A number you already track
Bookings, consultations, enrollments, conversions, renewals, or quality scores, so a pilot has a baseline.
Conversations
Built for conversations that drive revenue and outcomes
The same loop works across industries because the hard moments are similar: a hesitant customer, a price question, a second decision-maker, and a next step that has to be earned.
- Inbound lead calls
- Appointment setting
- Consultations and treatment plans
- Family and admissions calls
- Legal intake
- Discovery calls
- Estimates and quotes
- Renewals and QBRs
- Objection handling
- Closing and next steps
During the conversation
Real-time guidance on calls and meetings
A private overlay listens and surfaces one next question, response, or next step at a time, drawn from your playbook. The customer never sees it, and no bot joins the call.
How real-time guidance works →Before the conversation
AI roleplay for practice
Rehearse the calls your team loses most often against AI customers built from your own objections and scenarios, then get scored on your criteria.
AI roleplay →After the conversation
Post-call feedback and coaching insights
Every conversation is scored against your process, with the one moment worth practicing next. Managers see where the team drifts without listening to every call.
Post-call scorecards →
Proof
What teams measure, and what customers have published
Teams judge Amotions on the numbers they already track. Published results are labelled by source; industries without a published story show illustrative examples only.
Teams can measure impact through
- Appointments or consultations booked
- Consultation-to-customer conversion
- Time for a new rep to ramp
- Talk-track and required-step execution
- Manager visibility into every conversation
- Quality assurance coverage
- Follow-up and next-step discipline
- Coaching hours managers spend per rep
FAQ
Questions teams ask before a demo
Short answers on which industries Amotions serves, how it fits your process, and what a pilot involves.
Which industries use Amotions AI?
Amotions is used by customer-facing teams whose results depend on live conversations: home services, senior living and admissions, dental and elective healthcare, legal intake, agencies and call centers, insurance, mortgage and other financial services, and security and field services. Published customer stories today come from hearing care, commercial real estate, and B2B sales; other industry pages use illustrative examples.
Does Amotions replace sales reps or agents?
No. Amotions coaches the people on your team. It never speaks to customers, never joins the call as a bot, and makes no decisions on anyone’s behalf. It shows a private prompt to the rep, runs practice roleplay, and scores conversations afterward so managers know where to coach.
Can Amotions support phone and video conversations?
Yes. Amotions runs as a private desktop or web overlay beside Zoom, Microsoft Teams, Google Meet, phone calls on speaker or computer audio, and dialers. Zoom also has a native sidebar app. In-person consults work with a Mac or Windows computer in the room; there is no mobile or tablet app yet. Recordings can be uploaded for scoring after the fact.
How does Amotions work with our existing sales process?
It follows the process you already run. Your stages, qualifying questions, approved answers, and scoring rubric become the guidance reps see live, the scenarios they practice, and the criteria their calls are scored on. It sits beside your phone system and CRM rather than replacing them; Salesforce is the native CRM sync.
Can we configure guidance around our own talk tracks and playbooks?
Yes. Teams upload scripts, objection responses, product knowledge, and methodology such as MEDDPICC, SPIN, or their own framework, and calibration typically takes about a week. Playbook-trained custom agents are on every paid plan, from Starter up; you can start free on Basic to try live coaching on your own playbook first.
What does a pilot look like?
A focused pilot covers one team, one conversation type, and a few metrics you already track. Amotions is configured around your existing playbook, you set a baseline, and you then review adoption, conversation quality, and business outcomes before deciding whether to expand. You can apply at /start-pilot.
Does Amotions AI work for large companies with thousands of customer-facing people?
Yes. Large organizations usually start with a pilot group, then roll out by team, region, or business unit. The Enterprise plan is built for larger rollouts, with manager dashboards, advanced admin controls, multi-call insights, and integrations with custom AI agents. Rollout planning starts at /ai-sales-coaching-for-enterprise, and security reviews start from the Trust Center at /security.
See Amotions on your own conversations
Book a tailored demo with your playbook and one call type that matters. We’ll show live guidance, roleplay, and scoring built around how your team already sells.
Never joins your calls as a bot · Start free on Basic






