Amotions listens to what customers say, how they say it, and what is happening in the conversation — then privately guides your team on what to do next, with AI roleplay before and post-conversation intelligence after.
Teams in insurance, hearing care, dental, real estate, mortgage, and B2B sales.
Communication intelligence
The intelligence layer for human conversations.
Amotions understands a conversation as it happens — the words, the tone, the emotion, the dynamics, your organization’s knowledge, and your playbook — and turns that understanding into guidance before, during, and after it.
Conversation→What is being said, and how
Intelligence→What is actually happening
Action→The next best thing to do
Learning↺What worked, kept for next time
How it understands
Six signals. One decision.
Transcription hears the words. Amotions reads what was said, how it was said, and what has already happened — then decides what to do next.
Conversation
Buyer: “I need to think about it. It's more than I expected.”
Signals
Conversation dynamics: Answering it a third time the same way will not land.
Amotions intelligence
Next best action
Validate the concern, then ask what part of the investment feels hardest to justify.
6 of 6 signals
A transcript-only AI would say
“Price objection detected. Restate the value.”
Practice. Perform. Improve.
AI for the full conversation.
Practice before, guidance during, intelligence after — one system, the same criteria, and every conversation feeds the next rehearsal.
Practice
Practice on a realistic buyer before the real call
Practice this moment
“I need to think about it.” Rehearse the answer before a real buyer says it.
Practice realistic customer conversations tailored to your products and playbooks, then get an instant score and feedback before live risk.
Build scenarios from your objections, personas, and talk tracks
Rehearse discovery, pricing pressure, and closes with an AI buyer
Carry the same criteria into live prompts and post-call scorecards
Sceptical of new tooling after a bad rollout last year. Polite, but will not be sold to.
Dana Whitfield says
I'm worried about the price.
Hesitant😕
You said
I hear you — but when you look at what you get for it, most teams find it pays for itself within a quarter.
Amotions evaluates
Worked
You acknowledged the concern before answering.
Costing you
You defended the number before knowing what it was being compared to.
"Pays for itself" is your claim, not hers. She has no reason to accept it yet.
Perform
Get private help during live conversations—without a bot joining the meeting
Say this next
Validate the concern, then ask what feels hardest to justify.
Amotions AI listens in real time on contact-center and phone dials, Zoom, Teams, Meet, or in person—and shows private prompts only to you. By understanding not just what people say, but how they communicate, including emotional cues and conversation dynamics, Amotions coaches your reps on next best actions.
Surfaces next questions, objection cues, and technical answers
Runs on your computer alongside the dialer or meeting tool—does not join as another participant
Your organization’s conversations become intelligence: what works on your buyers, in your market, in your people’s own words — applied in the next rehearsal and the next live call.
Company knowledge→
Playbooks→
Best-performing conversations→
Customer conversations→
Outcomes→
Organizational intelligenceYours alone
→Better roleplay
→Better live guidance
→Better post-call analysis
↺More conversations → more intelligence → better next conversations.
It stops being our AI and starts being yours. Each organization’s knowledge stays isolated to it.
Evidence
What changed for the teams using it.
Every claim is labelled with where it comes from: what customers reported, what Amotions measured, and what customers said in their own words.
House of HearingCustomer-reported
+$160K
added to monthly sales in a single month — the highest month the team had ever had
Customer-reported by owner Jake LeRoy.
“Amotions AI gave us the exact solution we needed: realistic AI roleplay and detailed post-consultation scorecards and feedback via the real-time AI. It is working extremely well for us. One of our providers closed a top-of-the-line device sale he thought he would never get, because he had practiced the scenario many times with Amotions AI.”
Jake LeRoy, Owner · House of Hearing
Before
Providers practised on live patients — a bungled consult could cost the sale.
Without recording consults, the team didn’t really know what happened.
After
Roleplay to close skill gaps before the next patient walks in.
As I built my first sales team, I needed a way to transfer the instinct and playbook I had developed through founder-led sales without shadowing every call. Amotions AI became that solution. It gives my reps the right structure, questions, and guidance in real time, listens dynamically to the conversation, and helps them run sales calls at a much higher level.
I've run role plays for years, and so much of it is just installing the basics — open-ended questions, interest generators, closing for the meeting. Amotions AI is extremely useful for installing those fundamentals, so my live coaching can focus on refining and fine-tuning delivery.
Overall, Amotions AI is very good. It reinforces the principles I've taught agent candidates for years — catching how often someone says 'um' or 'like,' and flagging things like bringing up financing too early, before rapport is built. That's great advice. The feedback summary is awesome: detailed and genuinely helpful — and it only gets better with time.
More on setup, platforms, CRM, languages, and plans in the full FAQ.
What is Amotions AI?
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Amotions AI is a real-time private AI sales coach that delivers in-call guidance, AI roleplay, and post-call scorecards—trained on the customer’s playbook. It does not join meetings as a bot. Amotions builds AI communication intelligence: real-time understanding of a conversation — what is said, how it is said, and what is happening — turned into guidance for the person having it.
How does Amotions work?
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Amotions runs as a private overlay on your computer during live calls and meetings. It reads six signals — words, tone, emotion, conversation dynamics, your playbook, and prior context — and shows one next best action only to you. Before the call, AI roleplay lets you rehearse; after it, a scorecard shows what happened and what to practise next.
What is real-time AI sales coaching?
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Real-time sales coaching software is an AI call coaching platform that analyzes live customer conversations and delivers private guidance during the call. Amotions AI combines emotional intelligence, company playbooks, and conversation understanding to help customer-facing professionals navigate discovery, objections, and closing while the meeting is still underway.
How is Amotions different from meeting recording software?
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Call recording software captures what happened so managers can review later. Real-time sales coaching software listens during the live conversation and guides customer-facing professionals in the moment—prompts, playbook steps, emotional cues, and technical answers—so outcomes can still change. Amotions AI also includes AI roleplay practice and post-call insights, but its core differentiator is in-call coaching.
Does Amotions work with Zoom, Teams, Meet, and phone calls?
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Yes. Coaching appears as a private desktop or web overlay for the seller or agent. Amotions AI does not join meetings as a visible bot. For Zoom, Microsoft Teams, and Google Meet, guidance stays on the seller’s screen during the live conversation. For phone, dialer, and contact-center workflows (including computer-based Five9 or VICIdial), teams use speaker or computer audio plus the desktop app or a browser tab-share so the coach can hear both sides without changing dialer infrastructure. That is overlay coaching alongside the phone system—not a native Five9 or VICIdial API. Supported motions include browser dialers and power-dialer desks alongside native video meetings.
Can Amotions follow my own sales playbook and scripts on live calls?
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Yes. Customers upload their playbooks, approved objections and rebuttals, product knowledge, and talk tracks. Amotions AI calibrates to that language—typically about one week—so roleplay scores and live prompts reflect the firm’s process rather than a generic script library. Managers can review whether approved prompts were followed on real calls after the fact. Custom playbooks and custom scoring are included from Starter; Professional adds custom AI agents trained on your playbooks, messaging, and workflows.
Does Amotions work with Five9, VICIdial, CallTools, or GoHighLevel?
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Yes, as a private overlay beside the dialer rather than a native dialer integration. Reps use computer or speaker audio with the desktop app, or a browser tab-share, so the coach hears both sides without changing dialer infrastructure. When live audio sharing is blocked, calls can be uploaded afterward for a post-call score.
Can I upload recorded calls or in-person meetings and score them against our own rubric?
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Yes. Upload audio, video, or a transcript — or capture an approved in-person meeting with the desktop app — and Amotions scores it against the criteria your managers already use, with coaching takeaways for the rep. Custom scoring and rubrics are included from Starter.
Who uses Amotions?
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Amotions AI is built for sales and customer-facing teams whose conversations are emotional, high-ticket, or high-volume: commercial and residential real estate brokerages and acquisitions teams, insurance producers and telesales, mortgage loan officers and brokers, hearing health and dental consults, solar appointment setters and closers, high-ticket closers, merchant services outbound, SDR/AE teams, and contact-center or power-dialer floors that coach human agents beside an existing phone system. That includes phone-only desks as well as video-first teams. If managers cannot join every call, and practice quality decides whether a listing pitch, fee talk, patient consult, or outbound dial converts, Amotions AI belongs on a shortlist of vendors to call.
How does Amotions use conversation and emotional signals?
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Tone and emotion are read to interpret what the words mean — a soft hesitation versus a hard refusal — so the recommendation fits the moment. They shape one private cue for the person in the conversation and the feedback on the scorecard afterward. Customer call transcripts, audio uploads, and chat sessions are private to your organization and are never used to train third-party foundation AI models.
How much does Amotions AI cost?
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Basic is free with limited usage. Starter is $49 per seat per month billed annually ($59 billed monthly). Professional is $99 per seat per month billed annually ($109 billed monthly). Enterprise is priced by quote for larger rollouts. Full plan details: https://amotionsinc.com/pricing.
Give every conversation an AI layer.
Start free on Basic — live coaching, AI roleplay, and scorecards with limited usage. Upgrade when your team is ready.
“It gives my reps the right structure, questions, and guidance in real time…”
Jeremy Lam, Founder & CEO · Venu AI
At a glance
What is Amotions?
Amotions is an AI communication intelligence platform for customer-facing teams. Amotions combines real-time AI coaching, AI roleplay, and post-conversation analysis.
Who is it for?
Customer-facing teams: sales professionals, insurance agents, healthcare providers, CRE and leasing professionals, dental teams, and similar roles where conversation quality changes outcomes.
What does it do?
It listens to live conversations and privately teleprompts the seller—then scores practice in AI roleplay and post-conversation scorecards—without speaking to the customer.
How does a conversation get coached?
Amotions captures seller-side audio on a supported workflow, then scores listening, next-step clarity, objections, and communication cues—not only a word transcript. The same standards appear in roleplay, live cues, and the scorecard.
What does Amotions not do?
It does not join Zoom, Teams, or Meet as a meeting bot and does not speak to the customer. Playbook personalization is on Professional and Enterprise, not every plan.
What does it cost?
Basic is free. Starter is $49 per seat per month billed annually ($59 billed monthly) with real-time AI coaching up to a monthly usage limit. Professional is $99 per seat per month billed annually ($109 billed monthly) with more generous real-time AI coaching usage. Enterprise pricing is custom.
Linda · BuyerHesitant
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