Conversation snippet
Owner
“We already have a broker.”
Commercial real estate brokerage teams
AI Sales Coach for Commercial Real Estate
Private real-time guidance on every call
Amotions AI helps CRE brokers practice owner and investor conversations, get private guidance during supported live calls, and review scorecards against the brokerage’s playbook. Managers can coach discovery, objection handling, and next-step discipline from a consistent framework. Brokers remain responsible for market facts, advice, and agency language.
Published Updated By Pianpian Xu Guthrie, Founder and CEO
Owner prospecting · computer audio
Only you see this- OwnerWe already have a broker.
Ask this next
Explore the existing relationship and what would make another perspective useful.
Owner discovery
0/3
- Motivation
- Timeline
- Next step
The challenge
You have seconds to earn an owner’s attention.
Usually in the same few places. New agents pitch before they understand the owner’s objective. Experienced agents argue with “we already have a broker” instead of asking about it. Calls end without a dated next step. And each manager coaches to a slightly different standard, because there is only so much time for roleplay and ride-alongs.
Early brush-offs
Explore timing and motivation before launching into a listing pitch.
Existing relationships
Understand the incumbent relationship before asking for another conversation.
No clear next step
Agree on a useful follow-up rather than ending a good discussion without a plan.
The conversations we coach
What objections can CRE brokers practice?
Rehearse the owner objections your agents hear before they call. Coaching follows the brokerage’s talk tracks, with discovery before rebuttals and a clear next step at the end. These are illustrative conversation scenarios, not customer transcripts.
- Timing
“I’m not selling.”
Amotions cues: Explore what would need to change before the owner would consider a conversation.
- Incumbent broker
“We already have a broker.”
Amotions cues: Ask about the existing relationship and whether another perspective would be useful.
- Fee pushback
“Your fee is too high.”
Amotions cues: Clarify what the owner is comparing and the result they expect before defending the fee.
How it works
Practice the call. Guide the moment. Review the result.
Amotions AI gives CRE brokers a place to practice owner, investor, landlord, and tenant conversations against your firm’s playbook, private prompts on their own screen during live calls, and a scorecard afterward. Managers set the standard once and see who meets it, instead of running every roleplay and ride-along themselves.
Before the call
1Practice
Practice: scored AI roleplay on the owner and investor objections your agents actually hear
During the call
2Live
Live: private prompts during Zoom, Teams, Meet, or computer-audio calls; the client never sees them
After the call
3Review
Review: a scorecard against your steps, plus whether approved talk tracks were used
See it in action
Practice an owner conversation
Explore an illustrative CRE scenario before your next call.
See the AI in Action
Illustrative example — not a live call
See the AI in Action
A CRE cold-call discovery moment: incumbent-broker pushback, what Amotions detects, and an example next question.
Scenario: Cold-call / discovery
What Amotions detects
Incumbent-broker objection · loyalty / status quo, not a request for a pitch
Relevant communication behavior
Discovery before pitching; listening instead of competing on the relationship.
Example guidance (illustrative)
Don’t pitch. Acknowledge the relationship, then ask a discovery question about what’s working and what still feels uncovered—listing timing, tenant demand, or disposition goals.
Why it matters
Incumbent-broker objections are loyalty + status quo. Discovery earns the next conversation; pitching loses it.
CTA
Next step after this illustrative walkthrough — no sensitive information is collected here.
Practice this call freeIllustrative example only — not a live call, not a customer result, and not scientifically validated. This widget does not collect sensitive information.
Customer-reported
What CRE leaders say
Published feedback from the anonymized commercial real estate customer story.
Senior leaders at a top US commercial real estate firm (anonymous at the firm’s request). Read the customer story
Customer-reported
“Overall, Amotions AI is very good. It reinforces the principles I've taught agent candidates for years — catching how often someone says 'um' or 'like,' and flagging things like bringing up financing too early, before rapport is built. That's great advice. The feedback summary is awesome: detailed and genuinely helpful — and it only gets better with time.”
Customer-reported
“I've run role plays for years, and so much of it is just installing the basics — open-ended questions, interest generators, closing for the meeting. Amotions AI is extremely useful for installing those fundamentals, so my live coaching can focus on refining and fine-tuning delivery.”
Evaluate a pilot
What to measure in a CRE pilot
A framework for your own evaluation. Record the baseline before the pilot starts; Amotions does not publish an average improvement for CRE.
| Measure | Where the number comes from | Why it matters |
|---|---|---|
| Roleplay score by scenario | Amotions roleplay scorecards | Shows whether new agents are ready before they call owners |
| Talk-track adherence on live calls | Amotions post-call review | Shows whether the standard holds when the call is real |
| Manager time spent running roleplay | Your managers’ own estimate, before and during | The hours a consistent AI practice partner can free up |
| Meetings or tours set per conversation | Your CRM or activity tracking | The business result, measured in your system rather than ours |
CRE brokerage coaching
Use case 1: How do new agents get ready for owner calls?
They practice on an AI owner or investor first. The firm loads its talk tracks and the objections it hears most, then agents run scored roleplays until they reach the score the firm sets. One top US CRE firm uses exactly this as a gate: brokers pass scored roleplay before they take live owner conversations.
1
Scenarios such as “not selling,” “waiting on the market,” “bring me one buyer,” and fee talks
2
Scores against your criteria: discovery depth, objection diagnosis, closing for the meeting
3
Unlimited repetition without using up a manager’s afternoon
CRE brokerage coaching
Use case 2: What happens during a difficult live call?
Amotions listens privately and shows the broker a short prompt on their own screen: a discovery question, a way to explore an objection, or the next step to ask for. It does not join the meeting as a bot, and the owner or tenant never sees it. Prompts can use the exact wording from your approved talk tracks.
1
Works on Zoom, Microsoft Teams, Google Meet, and phone calls taken through computer audio
2
In person, it runs on a Mac or Windows laptop with a microphone
3
Brokers stay in control of advice, market facts, and agency language
CRE brokerage coaching
Use case 3: How do managers keep coaching consistent?
Every coached call and roleplay produces a scorecard against the firm’s steps, a transcript, and AI notes. Managers can check whether approved prompts and talk tracks were followed on real calls, then turn the weak moments into the next round of roleplay. The standard is written down once instead of living in each manager’s head.
1
Scorecards built on your steps and weights, not a generic rubric
2
Prompt and talk-track adherence review after the call
3
Upload permitted recordings or transcripts when a call was not live-coached
CRE brokerage coaching
Is any CRE brokerage using this today?
Yes. A top US commercial real estate firm with about 2,000 customer-facing professionals uses Amotions AI scored roleplay as a gate before brokers take live owner conversations, with the live overlay on calls and manager review of prompt adherence. The firm is anonymous at its request, and no revenue figure is claimed.
1
Trained scenarios: listing pitch, incumbent-broker objection, “bring me a buyer,” fee conversations
2
Senior leaders describe it as installing fundamentals so live coaching can focus on delivery
3
Full write-up: the CRE AI roleplay customer story
CRE brokerage coaching
How would a brokerage run a scoped pilot?
Pick one team of five or more agents and one or two conversation types, such as owner cold calls and listing presentations. Load the talk tracks and objections in week one. Then run roleplay and live coaching for a few weeks and compare against the baseline you recorded before starting. This is an evaluation framework, not a promised result.
1
Week 1: upload playbooks and objections; Amotions calibrates to your language (typically about a week)
2
Weeks 2–4: roleplay gate for new agents, live prompts on the chosen call types
3
Measure: roleplay scores, talk-track adherence, manager hours spent on roleplay, and meetings set from your own CRM
Supported workflows
Supported workflows and compatibility
Live guidance needs a Mac or Windows computer on the call. Practice and post-call review run in the Amotions AI web app.
1
Video calls: Zoom, Microsoft Teams, and Google Meet through the desktop app or web overlay
2
Phone calls: take the call through computer audio or speaker with the desktop app; dialers work through the overlay, not a native API
3
In-person meetings: a Mac or Windows laptop with a microphone in the room
4
Not supported live: calls on a mobile phone with no computer involved (upload a permitted recording afterward instead)
5
Web version: a Chromium-based browser such as Chrome or Edge
6
CRM: Salesforce has a native connection; other CRMs, including CRE-specific ones, get copy-ready notes rather than an integration
7
Recording: audio is stored only when your organization turns recording on; follow your firm’s consent policy
Customer proof
See how a CRE team puts coaching into practice.
Read the published, anonymized commercial real estate customer story. No revenue or transaction lift is claimed.
Built for your team
Your brokerage’s standards, in every conversation.
Roleplay, live guidance, and review use the same approved playbooks and scoring criteria.
Owner-call practice
Rehearse prospecting, listing pitches, and investor conversations.
Private live guidance
See prompts on your own screen while the owner conversation unfolds.
Custom scorecards
Review discovery depth, objection handling, and next-step clarity.
Manager coaching
Use talk-track adherence and scorecards to focus the next practice session.
Plans for your team
Plans for individuals and teams
Individual brokers can start on Basic for free: every Professional feature except custom AI agents, with limited usage (3 hours of real-time AI coaching, 4 AI roleplay sessions, 210 AI Coach messages, 4 transcript uploads, plus unlimited playbook documents or links). Teams usually evaluate Starter, at $49/seat/month billed annually ($59 billed monthly), or Professional, at $99/seat/month billed annually ($109 billed monthly). Enterprise pricing is by quote.
FAQ
Questions commercial real estate teams ask
Straight answers on privacy, playbook training, plans, and how Amotions fits the conversations your team already has.
How do CRE brokerages use AI coaching?
Brokerages use it in three places: scored AI roleplay so new agents practice owner and investor objections before live calls, private prompts on the broker’s screen during calls, and post-call scorecards managers review against the firm’s talk tracks.
How is Amotions different from call recording or conversation intelligence?
Recording, transcription, and summaries look back at calls. Amotions adds practice before the call and private guidance during it, and scores both against your playbook.
Where should brokers go for cold-call practice specifically?
The AI call trainer for CRE page covers outbound openers and cold-call drills in depth. This page covers how a brokerage team evaluates and rolls out AI coaching.
Will an owner or tenant know the broker is using AI?
Amotions does not join the call as a bot and the prompts appear only on the broker’s screen. Whether to disclose AI assistance or recording is your firm’s policy decision; Amotions stores audio only when your organization turns recording on.
Does Amotions replace experienced brokers or our training team?
No. It takes over the repetitive part, drilling the basics and objections, so senior brokers and trainers spend their time on judgment and delivery. The broker always decides what to say.
Can it use our firm’s scripts and objection handling rather than generic sales advice?
Yes. You upload your playbooks, approved objections and responses, and talk tracks. Roleplay personas, live prompts, and scorecards follow that material, and live prompts can show the exact wording you approved.
Does it work for brokers who make calls from their cell phone?
Not live, unless the call runs through a computer. There is no mobile real-time app. Brokers on cell phones can still use roleplay and upload permitted recordings for scoring after the call.
Does Amotions integrate with our CRM?
Salesforce has a native connection. Other CRMs, including CRE-specific platforms, are not integrated; brokers get a transcript and AI notes with action items to paste in.
Will this guarantee more listings or transactions?
No, and we do not publish an average lift for CRE. Run a scoped pilot with a baseline and judge it on your own numbers.
Does Amotions value properties or calculate cap rates?
No. It coaches the conversation. Brokers remain responsible for NOI, comps, assumptions, and any opinion of value.
Does Amotions join the call as a bot or notetaker?
No. Amotions runs as a private desktop or web overlay on the rep’s own screen. It never joins Zoom, Teams, or Meet as an attendee, and the person on the other side of the conversation never sees the prompts.
Which plan do I need to train Amotions on our own playbook?
Playbook-trained custom agents are on every paid plan, from Starter up. Start free on Basic to try coaching, roleplay, and scoring built around your own process, then move to Professional when you need more usage.
How long does it take to train Amotions on our playbook?
Teams upload their playbook, approved objection responses, product knowledge, and talk tracks. Calibration typically takes about one week, after which live prompts, roleplay scenarios, and scorecards use your language instead of a generic script library.
Are our calls used to train public AI models?
No. Amotions never uses customer conversations to train third-party foundation models. Workloads run in isolated, encrypted cloud environments separated by customer workspace. Details are on the Trust Center at /security.
Make your next owner conversation count.
Start free to practice an owner call, or book an industry demo around your brokerage’s talk tracks.
Never joins your calls as a bot · Start free on Basic