SOLUTION · FULL COACHING LOOP
AI Roleplay, Live Coaching & Scorecards
Amotions AI is the full coaching loop for sales teams: practice with custom AI roleplay, get private real-time assistance during actual calls, then receive an AI scorecard and feedback after every conversation—so skill improvement happens before, during, and after the deal.
Roleplay-only tools stop at practice. Live-only tools help in the moment but leave no scorecard. Amotions connects customized scenarios, private in-call coaching, and MSCEIT-informed + company-specific scorecards in one system.
Published By Pianpian Xu Guthrie, Founder and CEO
At a glance
- What is this Practice–Perform–Improve loop?
- Three connected steps: custom AI roleplay before the call, private live coaching during the call, and an AI scorecard after every conversation—practice and live.
- Who is it for?
- Teams that want practice, in-call help, and scored review in one system instead of a roleplay-only trainer or a live-only overlay with no scorecard.
- How does it work?
- Sellers rehearse buyer scenarios, get one-cue help while selling, then review the same behaviors on a scorecard so the next practice round targets real gaps.
- What does the loop analyze?
- The same behaviors across all three beats: discovery, objections, listening, next steps, and any company-specific scorecard items you add.
- Can it be customized?
- Yes. Roleplay scenarios, live cues, and scorecards can be trained on playbooks, objection libraries, buyer personas, and company-specific criteria. Live cues use Zoom, Desktop App, or overlay; scoring also accepts supported uploads.
- What should a buyer compare before buying the loop?
- This is not three unrelated tools. If you only need a meeting recorder, a standalone roleplay bot, or a talking participant, this loop is the wrong category. Confirm one playbook drives Practice, Perform, and Improve.
Customized scenario creation
Build AI roleplay that matches how your buyers actually talk. Upload playbooks, objection libraries, talk tracks, and persona briefs so practice reflects your pricing language, compliance needs, and hardest deal moments—not a generic script trainer.
- Upload playbooks, objections, and process docs to train scenarios
- Create buyer personas from real call patterns or a briefing
- Score practice the same way you score live conversations
Real-time assistance during actual calls
When the buyer is live, Amotions AI listens and surfaces private prompts only the seller sees—next questions, objection cues, and listening nudges—so coaching changes the call that is happening. Works with Zoom, Microsoft Teams, phone, browser dialers, and in-person conversations via supported desktop or overlay workflows.
- Private prompts the prospect never sees
- Works with Zoom, Teams, phone, browser dialers, and in-person
- One useful cue at a time—not a noisy sidebar of suggestions
AI feedback and scorecards after every conversation
After roleplay and live calls, Amotions delivers an AI scorecard and coaching feedback. Criteria combine MSCEIT-informed emotional intelligence with company-specific behaviors—discovery depth, objection recovery, listening, and clear next steps—so managers coach what converts, not vanity talk-time metrics.
- Scorecard after every roleplay and live conversation
- MSCEIT-informed emotional intelligence plus your playbook criteria
- Feedback that assigns the next practice focus
Roleplay-only tools vs live-only tools vs Amotions full loop
Most vendors cover one moment in the coaching cycle. Amotions AI covers practice, live execution, and post-call scorecards together.
| Dimension | Roleplay-only tools | Live-only tools | Amotions full loop |
|---|---|---|---|
| Customized AI roleplay | Yes — often the core product | Usually limited or missing | Yes — scenarios from your playbooks, objections, and personas |
| Real-time help on actual calls | No — practice only | Yes — in-call prompts | Yes — private assistance on Zoom, Teams, phone, and in-person |
| AI scorecard after conversations | Practice scores only | Often light or manager-only analytics | Yes — scorecard and feedback after every conversation |
| MSCEIT-informed + company criteria | Varies; often generic rubrics | Rarely EQ-aware and playbook-specific | Yes — MSCEIT-informed EQ plus your scoring criteria |
| Closed coaching loop | Practice without live transfer | Live help without structured practice/scorecard loop | Practice → live coaching → scorecard → next practice |
Dig deeper on AI sales roleplay, real-time AI sales guidance, and AI call scoring.
Pricing: Free, $49–$349
Start free with AI Coach, AI Roleplay, and Real-time AI. Upgrade when you need post-call insights ($49/seat/month billed annually) or playbook personalization ($99/seat/month billed annually). Advanced ($189) and Power ($349) add more monthly real-time coaching hours. See full details on Amotions AI pricing.
Basic
Free
- Real-time AI coaching — 2 hours
- AI roleplay — 4 sessions
- AI Coach — 60 messages
- Transcripts — 4 uploads
Starter
$49/seat/month, billed annually
- AI roleplay
- Post-call insights
- Transcripts
- Core AI coaching
Professional
$99/seat/month, billed annually
- AI roleplay
- Post-call insights
- Transcripts
- Core AI coaching
- Custom playbooks
- Personalized coaching
Frequently asked questions
Can I create my own scenarios?
Yes. Upload playbooks, objections, talk tracks, and persona briefs to create customized AI roleplay scenarios that match your buyers, pricing language, and compliance needs—not a one-size-fits-all script.
Does it work on actual live calls?
Yes. Amotions AI provides private real-time assistance during actual calls on Zoom, Microsoft Teams, phone, browser dialers, and supported in-person or desktop workflows—so coaching helps while the buyer is still deciding.
Do I get a scorecard after?
Yes. After every roleplay session and live conversation, you get an AI scorecard and feedback covering discovery, objections, listening, next steps, and MSCEIT-informed emotional intelligence—plus company-specific criteria you define.
What is AI roleplay with Amotions AI?
AI roleplay is on-demand practice with a realistic AI buyer. Reps rehearse discovery, objections, and closes, then receive scores and coaching notes before they risk live pipeline.
How is an AI coach with a scorecard different from call recording?
Call recording mainly helps after the fact. An AI coach with a scorecard from Amotions also supports practice beforehand and private live prompts during the call, then turns every conversation into actionable scored feedback.
Is live coaching private to the seller?
Yes. Real-time prompts are private to the seller. The prospect does not see the coaching overlay while the conversation continues.
Can scorecards match our company playbook?
Yes. Teams align scorecards to company-specific criteria—talk tracks, required discovery questions, objection handling standards—alongside MSCEIT-informed emotional intelligence behaviors.
How do Amotions AI plans work?
Basic is Free with AI Coach, AI Roleplay, and Real-time AI. Basic includes post-call insights, transcripts, and playbook personalization with limited usage. Starter is $49 per seat per month billed annually and adds custom AI agents and monthly real-time coaching hours. Professional ($99), Advanced ($189), and Power ($349) per seat per month billed annually add more monthly real-time coaching hours. Enterprise is available by quote.
Explore product, features, stories, and pricing
AI Sales Coach
Product overview: live coaching, roleplay, and post-call feedback in one platform.
Real-time AI sales coach
Private guidance while the seller is still in the live conversation.
Roleplay against custom buyer personas
Practice with the buyers your team actually meets, from easy to brutal.
AI call scoring
Score live conversations against playbook and communication criteria.
AI communication intelligence
How Amotions analyzes tone, pacing, warmth, and listening—then scores conversations against your standards.
Customer stories
Published proof from teams using roleplay, live coaching, and scorecards.
Coaching by industry
Insurance, healthcare, real estate, financial services, SaaS, and related teams.
Amotions AI pricing
Compare Free, $49–$349 plans—or book a demo for your team.
Ready for AI roleplay, live coaching, and scorecards?
Start free to practice and coach live, or book a demo to see customized scenarios, private in-call assistance, and AI scorecards on your call types.
See it on your own conversations.
Start free on Basic, or watch live coaching on a simulated call first. No bot joins your calls.
“Amotions AI is extremely useful for installing those fundamentals…”