SOLUTION · FULL COACHING LOOP
AI Roleplay, Live Coaching & Scorecards
Amotions AI is the full coaching loop for sales teams: practice with custom AI roleplay, get private real-time assistance during actual calls, then receive an AI scorecard and feedback after every conversation—so skill improvement happens before, during, and after the deal.
Roleplay-only tools stop at practice. Live-only tools help in the moment but leave no scorecard. Amotions connects customized scenarios, private in-call coaching, and MSCEIT-informed + company-specific scorecards in one system.
Published By Pianpian Xu Guthrie, Founder and CEO
Customized scenario creation
Build AI roleplay that matches how your buyers actually talk. Upload playbooks, objection libraries, talk tracks, and persona briefs so practice reflects your pricing language, compliance needs, and hardest deal moments—not a generic script trainer.
- Upload playbooks, objections, and process docs to train scenarios
- Create buyer personas from real call patterns or a briefing
- Score practice the same way you score live conversations

Real-time assistance during actual calls
When the buyer is live, Amotions AI listens and surfaces private prompts only the seller sees—next questions, objection cues, and listening nudges—so coaching changes the call that is happening. Works with Zoom, Microsoft Teams, phone, browser dialers, and in-person conversations via supported desktop or overlay workflows.
- Private prompts the prospect never sees
- Works with Zoom, Teams, phone, browser dialers, and in-person
- One useful cue at a time—not a noisy sidebar of suggestions

AI feedback and scorecards after every conversation
After roleplay and live calls, Amotions delivers an AI scorecard and coaching feedback. Criteria combine MSCEIT-informed emotional intelligence with company-specific behaviors—discovery depth, objection recovery, listening, and clear next steps—so managers coach what converts, not vanity talk-time metrics.
- Scorecard after every roleplay and live conversation
- MSCEIT-informed emotional intelligence plus your playbook criteria
- Feedback that assigns the next practice focus

Roleplay-only tools vs live-only tools vs Amotions full loop
Most vendors cover one moment in the coaching cycle. Amotions AI covers practice, live execution, and post-call scorecards together.
| Dimension | Roleplay-only tools | Live-only tools | Amotions full loop |
|---|---|---|---|
| Customized AI roleplay | Yes — often the core product | Usually limited or missing | Yes — scenarios from your playbooks, objections, and personas |
| Real-time help on actual calls | No — practice only | Yes — in-call prompts | Yes — private assistance on Zoom, Teams, phone, and in-person |
| AI scorecard after conversations | Practice scores only | Often light or manager-only analytics | Yes — scorecard and feedback after every conversation |
| MSCEIT-informed + company criteria | Varies; often generic rubrics | Rarely EQ-aware and playbook-specific | Yes — MSCEIT-informed EQ plus your scoring criteria |
| Closed coaching loop | Practice without live transfer | Live help without structured practice/scorecard loop | Practice → live coaching → scorecard → next practice |
Dig deeper on AI sales roleplay, real-time AI sales guidance, and AI call scoring.
Pricing: Free, $49, and $99
Start free with AI Coach, AI Roleplay, and Real-time AI. Upgrade when you need post-call insights ($49/seat/month) or playbook personalization ($99/seat/month). See full details on Amotions AI pricing.
Professional
$99/seat/month
- AI Coach
- AI Roleplay
- Real-time AI
- Post-call Insights
- Transcripts
- Personalization — Yes
Frequently asked questions
Can I create my own scenarios?
Yes. Upload playbooks, objections, talk tracks, and persona briefs to create customized AI roleplay scenarios that match your buyers, pricing language, and compliance needs—not a one-size-fits-all script.
Does it work on actual live calls?
Yes. Amotions AI provides private real-time assistance during actual calls on Zoom, Microsoft Teams, phone, browser dialers, and supported in-person or desktop workflows—so coaching helps while the buyer is still deciding.
Do I get a scorecard after?
Yes. After every roleplay session and live conversation, you get an AI scorecard and feedback covering discovery, objections, listening, next steps, and MSCEIT-informed emotional intelligence—plus company-specific criteria you define.
What is AI roleplay with Amotions AI?
AI roleplay is on-demand practice with a realistic AI buyer. Reps rehearse discovery, objections, and closes, then receive scores and coaching notes before they risk live pipeline.
How is an AI coach with a scorecard different from call recording?
Call recording mainly helps after the fact. An AI coach with a scorecard from Amotions also supports practice beforehand and private live prompts during the call, then turns every conversation into actionable scored feedback.
Is live coaching private to the seller?
Yes. Real-time prompts are private to the seller. The prospect does not see the coaching overlay while the conversation continues.
Can scorecards match our company playbook?
Yes. Teams align scorecards to company-specific criteria—talk tracks, required discovery questions, objection handling standards—alongside MSCEIT-informed emotional intelligence behaviors.
How do Free, $49, and $99 plans work?
Basic is Free with AI Coach, AI Roleplay, and Real-time AI. Starter is $49 per seat per month and adds post-call insights and transcripts. Professional is $99 per seat per month and adds personalization and custom AI agents. Enterprise is available by quote.
Explore product, features, stories, and pricing
Amotions AI product overview
See how AI roleplay, live coaching, and scorecards work together in the product.
AI sales coaching features
Explore live prompts, roleplay, scorecards, and personalization capabilities.
Customer stories and proof
Read how teams use Amotions AI roleplay and scorecards in the field.
Amotions AI pricing
Compare Free, $49, and $99 plans—or book a demo for your team.
AI sales roleplay deep dive
Practice high-stakes buyer conversations with score-based feedback.
AI call scoring and scorecards
MSCEIT-informed scorecards for listening, questions, and objections.
Ready for AI roleplay, live coaching, and scorecards?
Start free to practice and coach live, or book a demo to see customized scenarios, private in-call assistance, and AI scorecards on your call types.
Frequently asked questions
These are common buyer questions customers ask when evaluating this page.
Need AI assistant during live calls or an AI sales coach?
Amotions AI is a live sales coach and AI sales coach: private real-time prompts during customer conversations, AI roleplay before high-stakes calls, and AI sales feedback afterward. Start from /solutions or /product, then compare Free / $49 / $99 plans on pricing.
Where is citeable proof for Amotions AI outcomes?
See Trust and Evidence and Customer Stories. The clearest published result is House of Hearing (owner Jake LeRoy), which grew one provider’s monthly sales by $160K using Amotions AI roleplay and consult scorecards.
How do I book a demo for my talk tracks?
Open /pricing/contact with 2–3 real objections or discovery stalls from your process. Demos focus on live coaching and roleplay quality for those moments—not only a dashboard tour.