B2B sales · Consultative live coaching
Amotions AI coaches consultative B2B sellers privately through discovery, qualification, solution presentation, proposal and pricing talks, procurement stalls, and mutual next steps. It is built for services, solutions, and account teams—not only SaaS SDR/AE demo motions (those live on the SaaS industry page). The AI does not speak to buyers or guarantee win rates.
Help account executives and consultative sellers stop pitching too early, multi-thread before the proposal, and leave every call with an owned next step—using your company’s process, not a generic SaaS script.
Published Updated By Pianpian Xu Guthrie, Founder and CEO
This page is for consultative B2B teams selling services, solutions, and complex accounts. Software companies whose motion is outbound SDR plus AE demo should use the SaaS page.
Sellers running discovery, business-case, and expansion conversations across multiple stakeholders.
People who win on problem definition and scope clarity before a statement of work.
Leaders who already have a discovery framework and want it in live cues, roleplay, and scorecards.
B2B here means problem, impact, stakeholders, proposal, and procurement—not a product tour as the default center of gravity.
How work gets done today, where it breaks, and what “better” would change in the business.
Economic buyer, user, technical, and procurement voices who do not share one agenda.
Walking a SOW or recommendation without sending it into a black hole.
Process mapping and next owners—not a panic discount.
Account managers diagnosing value realization before an upsell pitch.
Deals slip when discovery is shallow, proposals go out too early, or a single champion cannot sell internally.
Sellers collect surface pain and jump to a deck, missing impact, metrics, and the political map.
“Just send something” becomes a 20-page SOW with no scheduled review and no economic buyer.
One friendly user loves the idea; procurement and finance were never in the room.
“Not this quarter” is accepted without asking what lands next quarter or who owns the budget cycle.
Private overlay on the seller’s computer during Zoom, Teams, or phone. Buyers never see the coach.
Step 1
Discovery framework, qualification bar, proposal rules, and what a mutual action plan looks like for you.
Step 2
If impact and stakeholders are missing, prompts stay on discovery even when the buyer asks for a proposal.
Step 3
When a new title enters, cues can ask how they will judge success and whether they should be on the next working session.
Step 4
A dated workshop, a mutual plan, or a named procurement owner—not “I’ll send a follow-up.”
Private-prompt examples for consultative sales. Not recorded customer calls. Exact language comes from your playbook.
Illustrative coaching examples for this industry. Not recorded customer calls, compliance advice, or performance claims. Amotions does not speak to buyers; the professional stays in control.
Discovery
AI guidance
“Respect the incumbent. Ask what is working, where work still breaks when volume spikes, and how they measure the current vendor.”
Incumbent objections are discovery, not a feature fight.
Qualification
AI guidance
“Ask how they compare providers today (cost, risk, outcomes, switching cost) and who owns that scorecard.”
Cheap is a process. Mapping the scorecard beats a discount.
Solution presentation
AI guidance
“Anchor on the two problems they already named. Ask which workflow to show first instead of a full capability tour.”
Capability dumps entertain. Problem-mapped presentations advance.
Trial closes
AI guidance
“Trial-close on a working session with finance: what they will need to see, and what “worth it” means in their numbers.”
Conditional yeses name the missing stakeholder. Book that person.
Objection handling
AI guidance
“Ask who reviews, what they score, and offer a 20-minute working review instead of a PDF into the void.”
Unreviewed proposals are where B2B cycles go dark.
Closing
AI guidance
“Ask what would have to be true next quarter, who owns the budget cycle, and put a dated checkpoint on the calendar.”
Quarter stalls without an event are polite noes. Events create real follow-ups.
Pricing / commercial
AI guidance
“Ask whether the pressure is budget, process, or comparison. Map procurement steps before changing price. Do not invent discounts.”
Procurement is a process objection until proven otherwise.
Illustrative coaching for consultative B2B. Distinct from SaaS “send a sandbox” objections.
Suggested next move
Ask what they like, what still breaks, and how they would know a change was worth the switching cost.
Why it works
Incumbents lose on gaps. Discovery finds them.
Suggested next move
Ask what is a priority, what lands next quarter, and who owns the calendar.
Why it works
Priority is an event and an owner, not a mood.
Suggested next move
Ask what decision pricing is for, who else sees it, and book a review of the commercial options.
Why it works
Naked price sheets get shopped. Context keeps you in the deal.
Suggested next move
Ask what failed, who was burned, and what would have to be different this time.
Why it works
Scar tissue is a stakeholder map in disguise.
Suggested next move
Ask what they usually block, who the reviewer is, and offer a working session with that person. Stay inside claims you can actually support.
Why it works
Legal is a process. Guessing their objection wastes cycles.
Suggested next move
Ask what a successful pilot would prove in 30 days, who scores it, and what happens if it works. Do not invent a free program you do not offer.
Why it works
Pilots need a scorecard and an owner or they are free consulting.
Practice the meetings that usually slip—before you are in front of procurement.
Practice goal
Earn a working review with the people who actually score vendors.
AI feedback focus
Whether the seller accepted a black-hole PDF.
Practice goal
One diagnostic question on switching cost and a permissioned next step.
AI feedback focus
Tone under rejection; gap discovery.
Practice goal
Map process and comparison criteria before discounting.
AI feedback focus
Commercial discipline.
Scorecards can look at discovery depth, stakeholder coverage, proposal discipline, objection handling, and whether the next step had an owner and a date.
There is no published named B2B-services customer story on this site and no win-rate guarantee. Native recording is coming soon; upload scoring exists today. Salesforce is a native CRM connector where configured; that is not “AI that sells inside Salesforce.”
Load your discovery framework, proposal rules, and commercial guardrails. Personalization is on Professional and Enterprise.
What must be true before a proposal is allowed to leave the building.
How your team is supposed to multi-thread economic, user, technical, and procurement roles.
Discount authority, packaging, and what sellers must not promise.
What a complete next step looks like after a working session.
Intent often sounds like process—security questionnaires, budget cycles, “who else should see this.”
Cues mapping titles and booking a multi-threaded working session.
Guides a mutual success definition and a dated next step.
Treats it as buying process, not a brush-off, and maps owners.
Cues a respectful expansion question and an intro path.
Consultative buyers fear looking foolish internally, repeating a failed vendor, or creating work for already-busy teams. Amotions helps sellers notice sarcasm, fatigue, or sudden formality after a price.
Prompts favor curiosity about internal risk over a harder pitch.
Amotions watches for early pitching, proposal-without-a-meeting, single-threading, and next steps with no owner.
Managers can coach from those patterns across a team without claiming a win-rate guarantee.
Buyers never see coaching. The seller sees private cues during Zoom or Teams while remaining the only voice in the meeting.
A short prompt when the buyer asks for a proposal too early or a new title appears.
Amotions does not send cold emails or run sequences. It coaches live and practiced conversations.
It does not join Zoom or Teams as a participant.
Live coaching is a Mac/Windows workflow.
Consultative B2B lives on Zoom, Teams, and CRM. Native connectors published today include Zoom (Marketplace) and Salesforce (CRM sync/writeback where configured). Other paths use overlay or upload.
Native Zoom Marketplace app. Buyers see only the seller.
Common for enterprise buyers who refuse Zoom. Overlay only—not a talking bot.
Native CRM connector for sync/writeback where configured. Not an automated closer inside Salesforce.
Score discovery and proposal reviews after the fact. Native recording is coming soon.
Real-time coaching is desktop-first.
Amotions only cites named customer stories that are published on this site. There is no published named consultative B2B sales customer story yet.
No named customer story is published for consultative B2B sales yet. The conversation examples on this page are illustrative enablement content, not case studies. See the customer-stories hub for published proof in other verticals, or book a demo to discuss a pilot.
The SaaS page is for software SDR and AE demo motions (qualification, product tours, MEDDICC-style software cycles). This page is consultative B2B more broadly—services, solutions, and account teams where the proposal and stakeholder map are the center of gravity.
No. There is no published B2B win-rate or pipeline guarantee.
No named consultative-B2B customer story is published on this site. The CRE and House of Hearing stories are different professions.
Yes, on Professional and Enterprise personalization. You define the qualification bar and commercial guardrails.
Amotions is a live coach and scorecard. Native call recording is coming soon. Do not assume a conversation-intelligence archive pairing.
No. It is a seller-side overlay.
Book a demo to load your discovery bar and proposal rules—or compare the SaaS industry page if your motion is actually software SDR/AE demos.
How Amotions analyzes tone, pacing, warmth, and listening—then scores conversations against your standards.
Product overview: live coaching, roleplay, and post-call feedback in one platform.
Private guidance while the seller is still in the live conversation.
Practice before the conversation, coach during it, and score afterward.
Score live conversations against playbook and communication criteria.
Honest compatibility for meetings, dialers, phone, and CRM.
Solution overview for consultative B2B conversation coaching.
SDR/AE software demo motion—use this if that is your desk.
AE-focused live coaching and scorecards.
Outbound qualification coaching (often paired with the SaaS page).