CUSTOM AI SALES COACH
Your sales process. Your playbook. Your AI coach.
Yes. You can train an AI sales coach on your playbook. Amotions loads your sales process, stages, discovery questions, qualification criteria, approved messaging, talk tracks, objections, pricing language, product knowledge, personas, scenarios, coaching criteria, scorecards, and best-practice behaviors—then coaches sellers with that context. “Train” here means knowledge loading and configuration, not foundation-model fine-tuning by default. Playbook personalization and custom AI agents are on every paid plan, from Starter ($49/seat/month billed annually) up. The free Basic plan includes every Professional feature except custom AI agents, with limited usage, so you can try it on your own playbook first.
Configure Amotions around how your organization actually sells—then use one methodology for AI roleplay, private live coaching, and post-call scorecards. Playbook personalization is on every plan, including the free Basic plan with limited usage.
Published Updated By Pianpian Xu Guthrie, Founder and CEO
Amotions AI is a custom AI sales coach for enablement and revenue leaders who want coaching grounded in their own playbook—not a generic sales library.
Organizations configure the product around process, stages, required discovery, qualification, approved messaging, talk tracks, objections, pricing language, product knowledge, personas, scenarios, coaching criteria, scorecards, and best-practice behaviors.
The same playbook powers AI roleplay before calls, private real-time overlay coaching during supported live conversations, and post-call scorecards afterward. Personalization is on every plan; the free Basic plan includes it with limited usage.
A custom AI sales coach is an AI sales coaching system configured with a company’s own sales process, playbooks, product knowledge, objection handling, buyer personas, and scoring criteria so roleplay, private live-call guidance, and post-call feedback reinforce that company’s methodology rather than generic sales tips. In Amotions AI, “trained on your playbook” means knowledge loading and configuration—not foundation-model fine-tuning by default.
Once your playbook is loaded, its steps show up live on the call and in the scorecard afterward.
A custom AI sales coach is useful only when it follows how you sell. Enablement materials become coaching context—not a second wiki sellers never open mid-call. Personalization that makes this company-specific is on every plan, including free Basic with limited usage.
The sequence your team actually runs—not a default funnel from a generic sales book.
Named stages with exits so the coach can track where the conversation is and what “done” looks like.
The questions that must be asked—and the listening cues that mean an answer is still incomplete.
Budget, authority, need, timeline, or your own scorecard for a qualified opportunity—plus disqualifiers.
Brand voice, claims you can make, and claims you must avoid.
Approved openers, transitions, and exact language for sensitive or regulated moments.
The stalls buyers actually say, with diagnostic questions and approved responses.
Ranges, packages, and commercial guardrails so prompts do not invent discounts or quotes.
Features, packages, differentiators, and fit criteria sellers must explain accurately.
Who you sell to, what they care about, and how conversations typically unfold.
The call types you practice and coach: discovery, incumbent, pricing, demo, close.
What the overlay is allowed to cue—and when it should stay quiet.
How you grade discovery, objection recovery, next-step clarity, listening, and adherence.
Tribal knowledge top performers use that never made it into a formal binder.
A crawlable workflow from materials to improvement. Illustrative labels—not a product screenshot or live upload.
Upload materials → Define process → Add objections → Configure coaching → Practice → Coach live → Score calls → Improve
Add the playbook enablement already owns: PDF or Word (.docx), plus scripts, product sheets, and scoring notes. Legacy .doc is not supported—export to .docx or PDF. Pasting text also works.
Map stages and stage-exit criteria so coaching follows your sequence instead of a default funnel.
Load the stalls buyers actually use—price, timing, incumbent, “think about it”—with approved diagnostic questions.
Set required questions, disclosures, talk-track language, advance rules, and when the overlay should stay quiet.
Sellers rehearse your personas and scenarios in AI roleplay before live risk—same methodology that will coach real calls.
On supported live conversations, a private overlay surfaces the next question or approved line. The buyer never sees the panel. Amotions does not speak.
After the call, scorecards map to your criteria. Custom scorecard criteria are part of playbook personalization, which you can try free on Basic.
Use patterns from coached calls to refine knowledge, rules, and scenarios so coaching stays current. Calibration typically takes about one week.
Upload or paste a sales playbook, talk track, objection list, or transcript; share a few qualification details; and get a tailored pilot outline showing likely stages, objection categories, sample roleplay, a live coaching prompt, a scorecard, and a 30-day plan. This version generates a preview from your selected inputs—it does not claim full AI processing of every uploaded PDF or DOCX.
STEP 1 OF 5
Upload or paste a playbook, talk track, objection list, or transcript. Select your sales motion and stack. Get a tailored pilot outline with sample roleplay, a live coaching prompt, a scorecard, and a 30-day plan.
This version generates a preview from your selected inputs. PDF/DOCX uploads are not fully AI-processed here.
ChatGPT and off-the-shelf sales bots can sound helpful. They do not know your stage exits, approved rebuttals, product constraints, or how your best sellers actually sell—so they coach the wrong next move at the wrong time.
Generic advice says “ask an open-ended question.” It does not know that your team must lock impact and stakeholders before pricing.
Unconstrained models improvise discounts, coverage, and claims. That is a compliance and brand risk, not coaching.
A chat tab is not wired into private live-call coaching or your post-call scorecard. Sellers get tips, not a methodology.
Generic roleplay cannot impersonate your personas, packages, or objection trees—so practice does not transfer to live calls.
A static script is a sequence to read. Adaptive coaching listens to the latest prospect statement, tracks the configured stage, and suggests the next move from your playbook—then stays quiet when the seller is already executing.
Static script
“Now ask: What is your budget?”
Adaptive playbook coaching
Pricing came up before impact is clear. Stay in discovery: ask what triggered the look now, then who else has to be comfortable—do not quote.
Methodologies fail in the field when they live in a binder. Amotions is designed so the methodology becomes coaching context: stages, questions, objections, language, and a scorecard. Typical calibration is about one week after materials are loaded.
From the playbook, name stages, required questions, disqualifiers, approved rebuttals, and what “good” looks like on a call.
Upload PDF or .docx files, paste talk tracks, and attach product and pricing guardrails. This is knowledge loading—not rewriting model weights.
Write when not to discuss price, when a next step is required, and when the overlay should stay silent.
Gate new hires on scored scenarios, then enable private live prompts on priority call types. Expand after managers trust the scorecard.
Illustrative only—not a customer document or admin screenshot. A static playbook paragraph becomes stages, an advance rule, an objection path, and a scorecard line.
“Run consultative discovery. Uncover needs. Handle objections professionally. Ask for the business when the buyer is ready.”
Stages
Open → current-state discovery → impact → decision process → fit → next step.
Advance rule
Do not discuss package pricing until impact and decision process are named. A dated next step is required before leaving the call.
Objection path
“We need to think about it” = unfinished discovery or a missing stakeholder—not a polite no. Isolate fit, timing, budget owner, or second decision-maker. Do not discount to save the call.
Scorecard line
Discovery complete before pitch. Objection isolated. Named next step with date and attendees. Listening: no stacked questions.
Illustrative overlay: the prospect speaks, Amotions flags the playbook moment, and the seller answers in their own voice. Not a production screenshot or a recorded customer call. See a longer live-call view on the demo page.
The buyer never sees the panel. Amotions does not speak.
Prospect: We’re interested, but we need to think about it.
Amotions: Stall: “think about it” — unfinished discovery or missing stakeholder (your playbook). Acknowledge. Ask which open item remains—fit, timing, budget owner, or a second decision-maker. Do not quote.
Seller: Totally fair. When you say think about it, is it fit, timing, or someone else who still needs to be comfortable?
Prospect: My VP asked for a backup plan before renewal. We’re not unhappy.
Amotions: Trigger: executive request + renewal. Pricing not yet earned. Lock the renewal date and who else must be comfortable before features or packages.
Seller: When is renewal, and besides your VP, who has to be comfortable with a backup?
Before live risk, sellers practice your personas, packages, and objection trees. Feedback scores the same criteria the live overlay and post-call scorecard will use—so practice transfers.
After the conversation, scoring maps to how you defined a good call—not a generic grade. Published criteria already cover listening, discovery depth, objection recovery, next-step clarity, and MSCEIT-informed emotional intelligence. Add custom criteria on any plan, including free Basic.
The point of a custom coach is not one clever prompt. It is a shared definition of behavior: what the team asks, what it refuses to skip, and how it recovers when a buyer stalls. Roleplay builds the habit. Live overlay nudges the next action. Scorecards make the pattern visible.
Every seat on a personalized plan uses the same stages, objections, and scoring rules—so “how we sell here” is not trapped in a binder.
Recurring misses (pricing too early, stacked questions, soft next steps) become playbook updates. That loop is behavioral intelligence—not a claim of a standalone emotion-detector product.
Leaders spend 1:1s on judgment and deals while AI covers day-to-day process reminders. Manager dashboards and multi-call insights are on Enterprise; Starter and Professional still include post-call scorecards for the seats that have them.
Company playbooks are used as coaching context for that organization. This page does not claim SOC 2, ISO, or HIPAA certification, and it does not claim that data from one customer is shared with another.
Playbooks, transcripts, and uploads are handled as customer-organization materials. Ask Amotions how accounts and data isolation are configured for your evaluation.
Published product language: customer call transcripts, audio uploads, and chat sessions are not used to train third-party foundational AI models. Playbook personalization applies your process at coaching time—it does not mean foundation-model weights are retrained on your documents.
Amotions is a seller-side overlay on supported live conversations. It does not join Zoom as a participant bot. The buyer never sees the coaching panel.
Encryption in transit and at rest, PII handling, and healthcare/BAA questions belong in a security review—not as invented certifications on this page.
Every plan can coach from your own playbook. Plans differ in how much live coaching, roleplay, and upload volume they include.
Personalization: Every Professional feature except custom AI agents, with limited usage
Live AI coaching, AI roleplay, post-call insights, and unlimited playbook documents or links, with limited usage.
Personalization: Custom playbooks and personalized coaching
15 hours of real-time AI coaching a month, AI roleplay, post-call insights, scorecards, transcripts, custom playbooks, personalized coaching, and custom scoring and rubrics.
Personalization: Playbook personalization plus custom AI agents
Everything in Starter, with 30 hours of real-time AI coaching a month and custom AI agents trained on your playbooks, messaging, and workflows.
Personalization: Playbook personalization plus custom AI agents
Everything in Professional, with twice the limits: 60 hours of real-time AI coaching a month.
Personalization: Playbook personalization plus custom AI agents
Everything in Professional, with four times the limits: 120 hours of real-time AI coaching a month for reps on live calls all day.
Personalization: Custom agents, workflows, integrations
Adds manager dashboards, multi-call insights, and integration-oriented custom agents. Book a demo for packaging.
To try Professional free, sign up for Basic: it includes every Professional feature except custom AI agents, with limited usage. Upgrade when you need more, or book a demo to map your playbook.
Compare plans on pricingChatGPT and similar tools can give useful sales tips. They do not know your stage exits, approved rebuttals, product constraints, or how your best sellers actually sell.
Generic AI
“Ask an open-ended question.”
Playbook-trained custom AI sales coach
“Based on our discovery framework, ask about decision criteria and stakeholders before discussing pricing.”
High-consideration sales benefit most: complex products, regulated language, or long discovery. The same company-knowledge pattern applies across industries—what changes is the playbook you load.
Coach listing consultations, buyer discovery, and objection handling with brokerage scripts and community/product knowledge.
Real estate sales coachingReinforce approved rebuttals, needs analysis, and compliant messaging for agency and carrier sales conversations.
AI for insurance agentsGuide consultative patient conversations with clinical product knowledge, pricing paths, and listening-first coaching.
Hearing health sales coachingKeep AEs and SDRs on your MEDDIC/BANT-style criteria, competitive notes, and mutual action plans.
AI coaching for B2B salesPractice candidate and client conversations with agency messaging, objection trees, and qualification standards.
AI for recruiting agenciesMortgage, acquisitions, solar, senior living, financial services, and similar verticals—any team with a defined process and tribal knowledge to protect.
Browse industriesOnce company knowledge is loaded, coaching focuses on the moments that decide deals—aligned to your process, not a generic sales book.
Required questions, depth cues, and when discovery is incomplete.
Prompts to slow down, reflect, and pick up on what the buyer just said.
Isolate the real concern, then use approved diagnostic questions and responses.
Connect product value to the buyer’s stated needs using your language.
What to ask next so the conversation advances without skipping steps.
Notice readiness cues and respond with the right trial close or next step.
Clear mutual next steps, stakeholder coverage, and start-date conversations.
Stay inside your stage sequence, disclosures, and definition of a good call.
Start with the materials enablement already owns. You do not need a perfect knowledge base on day one—load enough process and objection context to coach a pilot team, then expand.
If tribal knowledge lives only in top performers’ heads, capture it as short objection trees and discovery checklists—those transfer cleanly into coaching rules.
Yes—Amotions is built so your proprietary sales process, playbooks, and company knowledge shape coaching. It is important to be precise about the word “trained.”
Your materials become the coaching context the system uses for roleplay scenarios, live prompts, and post-call scoring. Enablement configures coaching behavior—required questions, stage rules, approved responses, and scorecards—so guidance follows your methodology.
Loading your playbook does not mean Amotions is fine-tuning or retraining a foundation model on your proprietary data as a default. Company-specific knowledge, retrieval/context, and product configuration are how your process is applied at coaching time. If your security or procurement team needs deployment and data-handling details, ask during a demo—do not assume model weights are rewritten with your documents.
Sellers still get coaching that sounds like your company: your stages, your objections, your product names, your scoring criteria. Leaders keep ownership of the methodology while AI scales day-to-day reinforcement across practice and live calls.
Ready to load your process? See the custom playbook guide for the build workflow, or enterprise AI sales coaching for larger rollouts.
Load process, objections, and scorecards so AI roleplay, private live guidance, and post-call feedback reinforce how your team sells. You can try all of it free on Basic, which includes every Professional feature except custom AI agents, with limited usage.
Yes. Amotions accepts PDF and Word .docx playbooks (also HTML, PPTX, and TXT). Legacy .doc is not supported—export to .docx or PDF. You can also paste text. Uploading files is not the same as playbook personalization: company-specific coaching from those materials is on Professional ($99/seat/month billed annually) and Enterprise, and on the free Basic plan with limited usage.
When a playbook with stages is configured, the live coach can track those configured stages and surface the next move from the latest prospect statement. That is process-aware coaching with a playbook step tracker—not a guarantee of 100% stage classification or a published millisecond SLA.
Yes. Private live prompts can suggest the next required discovery question from your configured sequence. The seller keeps judgment and voice. The buyer never sees the panel. Amotions does not speak to the buyer.
Yes, as configured coaching rules—for example, do not discuss pricing until impact and decision process are clear, or require a dated next step before leaving the call. Those rules cue the seller not to advance. They are not a hard lock that physically blocks the seller from speaking.
Yes. Load approved talk tracks so prompts prefer your exact words over generic advice. Prompts stay inside the language and guardrails you provide. The coach does not invent coverage, pricing, or legal advice.
Yes. Load the stalls buyers actually say—price, timing, incumbent, “think about it”—with diagnostic questions and approved responses. Custom objection handling is part of playbook personalization, which the free Basic plan includes with limited usage.
Yes. That is the product loop: one playbook powers AI roleplay, private live overlay coaching, and post-call scorecards. Calibration typically takes about one week after materials are loaded. You can try all three, with your own playbook, free on Basic.
Basic Free: every Professional feature except custom AI agents, including playbook personalization and post-call insights, with limited usage. Starter ($49/seat/month billed annually, $59 monthly): 15 hours of real-time AI coaching a month, AI roleplay, post-call insights, scorecards, transcripts, custom playbooks, personalized coaching, custom AI agents, and custom scoring and rubrics. Professional ($99/seat/month billed annually, $109 monthly): 30 hours a month, higher limits, and a basic team dashboard. Advanced ($189) and Power ($349) double and quadruple the Professional limits, with 60 and 120 hours a month. Enterprise (quote): custom agents, workflows, integrations, manager dashboards, and multi-call insights. To try Professional free, start on Basic, or book a demo.
Not as a default claim. Amotions applies your company knowledge and coaching configuration at coaching time (context, retrieval, and product settings). That is different from asserting that foundation-model weights are fine-tuned on your proprietary documents. Ask for deployment and data-handling details if you need them for security review.
ChatGPT gives general advice from a broad model. A custom AI sales coach is configured with your process and knowledge, and connects that context to roleplay, private live-call coaching, and post-call scoring—not a one-off chat answer. You can try it free on Basic.
Amotions AI typically calibrates to uploaded language in about one week so roleplay scores and live prompts reflect the firm’s process rather than a generic script library. Expand live coverage after managers trust the scorecard.
How to architect stages, coaching cards, and scorecards in Amotions AI.
What the salesperson sees during a live call: private overlay examples.
Educational guide: company-specific coaching and what “trainable” does and does not mean.
Compare generic AI, knowledge-connected assistants, and company-specific sales coaches.
Practice company-specific scenarios and buyer personas before live calls.
Private in-call coaching that helps sales professionals know what to say next.
What a configured playbook looks like on a live call: the stall, the prompt, the reply.
Post-call AI scoring and coaching feedback for sales conversations.
Score listening, discovery, objections, next steps, and process adherence.
Definitive guide to Amotions AI sales coaching capabilities.
Adaptive next actions on live calls—what to ask, say, and do next.
Basic Free, Starter $49, Professional $99, Advanced $189, Power $349, Enterprise quote.
Talk through loading your process and knowledge into Amotions.
How Amotions handles personal information and customer data.
Company-trained coaching for insurance sales conversations.
Consultative coaching for hearing health sales teams.
Keep AEs on your qualification criteria and competitive notes.
Larger rollouts, custom agents, and manager visibility.
Start free on Basic, or watch live coaching on a simulated call first. No bot joins your calls.
“Amotions AI is extremely useful for installing those fundamentals…”