For B2B AEs, sales managers, and enablement teams
Can an AI sales coach run MEDDICC live on my discovery calls?
Yes. Upload your MEDDICC definitions and discovery questions, and Amotions AI tracks Metrics, Economic buyer, Decision criteria, Decision process, Paper process, Identify pain, Champion, and Competition during the call. A private overlay shows which fields are still open and suggests the next question in your team’s wording. After the call, it scores the conversation.
Written and reviewed by Pianpian Xu Guthrie, Founder and CEO · Published · Last updated
How it works
How does MEDDICC become live prompts?
Your MEDDICC playbook becomes a required-information map. Amotions checks fields off as the buyer answers them, in any order, and keeps prompting for what is still open. You can add rules such as no demo until the economic buyer and decision process are known.
1Upload your MEDDICC playbook
Add your field definitions, the discovery questions you use for each one, and your talk tracks. Amotions calibrates to your language, typically in about one week.
2Track open fields on the live call
A private overlay on the rep’s screen checks off each MEDDICC field as it is covered and suggests one question at a time for the next open field. It does not ask for what the buyer already said.
3Score, review, and rehearse
After the call, the Meeting Report scores the conversation against your rubric and shows MEDDPICC qualification in its Deal intelligence tab, which can sync to your CRM fields. Reps practice weak fields in AI roleplay.
- AEWhat would a good result look like by the end of the quarter?
- VP Sales OpsNew reps ramping in two months instead of four.
Suggestion
Metric captured. Ask how they will measure ramp today, and who else cares about that number.
Phases
2/8
- Identify pain
- Metrics
- Champion
- Economic buyer
- Decision criteria
- Decision process
- Paper process
- Competition
Example
What does a live MEDDICC prompt look like?
Here is a B2B software discovery call. Pain and metrics are covered, but the economic buyer is still unknown. When the buyer hints that someone else signs off, the overlay points the rep at the open field instead of letting the call drift into a demo.
- AE:If a pilot gets new reps ramped in two months, what happens next on your side?
- VP Sales Ops:I’d take it to our leadership meeting. I like it, but I don’t sign off on something this size on my own.
Suggestion
Economic buyer is still open. Before any demo, ask who signs off at this size and what they need to see from a pilot.
Phases
Identify pain ✓ · Metrics ✓ · Champion ✓ · Economic buyer · Decision process · Paper process
What the rep said next
“That makes sense. Who signs off on a purchase this size, and what would they want to see from a pilot before saying yes?”
Compare
How is this different from post-call tools and roleplay apps?
Post-call conversation tools review MEDDICC after the call, and roleplay apps rehearse it before. Amotions coaches the open fields during the call and adds practice and scoring on the same playbook. For pipeline-wide deal inspection and forecasting, post-call tools are the stronger choice.
| Question | Amotions AI | Post-call analytics tools | Roleplay-only tools |
|---|---|---|---|
| When it helps | During the live call, plus practice before and scoring after. | After the call, from the recording or transcript. | Before the call, in practice sessions. |
| Filling MEDDICC gaps | Shows which fields are still open and suggests the next question while the buyer is on the line. | Flags missing fields once the call is over, so the rep asks on the next call. | Builds the questioning habit on practice buyers, not real deals. |
| Uses your own definitions and wording | Prompts and scorecards come from your uploaded MEDDICC playbook and talk tracks. | Many let you define qualification trackers and scorecards from your process. | Many let you build scenarios from your methodology. |
| Deal inspection and forecasting across the pipeline | Per-call MEDDPICC deal intelligence, synced to your CRM fields; not a forecasting tool. | Stronger: deal boards, pipeline inspection, and forecasting across many calls and reps. | Not applicable: no real deals. |
| Visible to the buyer | No. A private overlay; it never joins the meeting as a bot. | Often a recorder or meeting bot joins; varies by product. | Not applicable: no buyer is present. |
When it helps
- Amotions AI
- During the live call, plus practice before and scoring after.
- Post-call analytics tools
- After the call, from the recording or transcript.
- Roleplay-only tools
- Before the call, in practice sessions.
Filling MEDDICC gaps
- Amotions AI
- Shows which fields are still open and suggests the next question while the buyer is on the line.
- Post-call analytics tools
- Flags missing fields once the call is over, so the rep asks on the next call.
- Roleplay-only tools
- Builds the questioning habit on practice buyers, not real deals.
Uses your own definitions and wording
- Amotions AI
- Prompts and scorecards come from your uploaded MEDDICC playbook and talk tracks.
- Post-call analytics tools
- Many let you define qualification trackers and scorecards from your process.
- Roleplay-only tools
- Many let you build scenarios from your methodology.
Deal inspection and forecasting across the pipeline
- Amotions AI
- Per-call MEDDPICC deal intelligence, synced to your CRM fields; not a forecasting tool.
- Post-call analytics tools
- Stronger: deal boards, pipeline inspection, and forecasting across many calls and reps.
- Roleplay-only tools
- Not applicable: no real deals.
Visible to the buyer
- Amotions AI
- No. A private overlay; it never joins the meeting as a bot.
- Post-call analytics tools
- Often a recorder or meeting bot joins; varies by product.
- Roleplay-only tools
- Not applicable: no buyer is present.
Amotions is a vendor in this category. The columns describe categories, not specific vendors; confirm any individual product’s features with that vendor.
Proof
Who uses live guidance on their own process?
Venu AI’s founder uses Amotions to pass a founder-led sales playbook to new reps: structure, questions, and guidance in real time, without shadowing every call. It runs on the platforms your discovery calls already use, and you can start free.
Used by professionals at
Works where your calls happen
- ZoomNative integrate
- Microsoft TeamsBrowser / desktop overlay
- Google MeetBrowser / desktop overlay
- browser-based dialersBrowser / desktop overlay
- SalesforceNative integrate
Pricing and free trial
Basic is free. Starter is $49/seat/month billed annually ($59 billed monthly). Every plan is listed on the pricing page.
FAQ
Questions people ask
Short, direct answers on how it works, what it needs from you, privacy, and pricing.
Can AI automate a MEDDICC scorecard and coach reps in real time during discovery calls?
Yes. Amotions AI tracks your MEDDICC fields during the call and shows the rep a private prompt for the next open one. After the call, it scores the conversation from 0 to 100 against your own rubric, and the Meeting Report’s Deal intelligence tab shows MEDDPICC qualification, risk flags, and next actions.
Will the AI keep asking about MEDDICC items the buyer already answered?
No. Fields are checked off as they come up, in any order, even when the buyer covers one while answering a different question. Amotions does not prompt for information the buyer already gave, so prompts stay on what is still open.
Can I stop reps from demoing before the economic buyer is known?
Yes. You can set rules such as no pitch or demo until the economic buyer, decision criteria, and decision process are covered. Until then, the overlay keeps pointing the rep at the open discovery items instead of the pitch.
Does it work with MEDDPICC or our own version of MEDDIC?
Yes. Amotions follows the definitions and questions you upload, so MEDDIC, MEDDICC, MEDDPICC, or your own variant all work. Prompts use your team’s wording, and calibration to your playbook typically takes about one week.
Can the MEDDPICC results sync to our CRM?
Yes. The MEDDPICC results from each call’s Deal intelligence tab can be synced to fields in your CRM, so qualification stays current without retyping. With the Salesforce connection, each call also writes back a task with the summary, deal stage, risks, and next actions to the matching contact, lead, account, or opportunity.
Can reps practice MEDDICC discovery with AI roleplay?
Yes. Reps run discovery against an AI buyer built from your scenarios and get a transcript, a 0 to 100 score against your rubric, and feedback. Scoring also analyzes vocal tone and delivery from the audio, not only the transcript.
Is Amotions affiliated with MEDDIC Academy?
No. Amotions is not affiliated with or endorsed by MEDDIC Academy. MEDDICC is a qualification method your team already uses; Amotions is a coaching layer you configure with your own definitions, questions, and talk tracks.
How much does an AI sales coach for MEDDICC cost?
Basic is free and includes every Professional feature except custom AI agents, with limited usage, so you can test it on a real discovery call. Starter is $49/seat/month billed annually ($59 billed monthly). Every plan is listed on the Amotions pricing page.
Written and reviewed by
Pianpian Xu Guthrie
Founder and CEO, Amotions AI
M.Phil. / M.A. in Sociology, Yale University (thesis on social mobility and psychological well-being). Pianpian Xu Guthrie founded Amotions to coach the behavioral side of live conversations: tone, emotion shifts, and listening.
About the founderRun your MEDDICC playbook on the next discovery call
Upload your field definitions and questions, take one call, and see which fields were left open.
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