For owners and teams of 2 to 10
Live sales help for a small team without a sales manager
Write down how your best calls go once, and Amotions AI coaches everyone who sells with it. Each person gets private prompts during their own calls, practises hard moments with an AI buyer, and gets a score after. The owner reviews every call without joining any of them.
Written and reviewed by Pianpian Xu Guthrie, Founder and CEO · Published · Last updated
How it works
How does a small team get live help without a coach?
The owner or lead turns what they already say on calls into a playbook. Everyone on the team gets the same live prompts and checklist, practises with AI roleplay, and every call is scored the same way, so coaching takes minutes instead of ride-alongs.
1Turn your best calls into a playbook
Upload your pitch, pricing notes, the questions you always ask, and your answers to common objections. Add the steps every call should cover. Live prompts can then use your exact wording.
2Everyone gets help on their own calls
Each person runs the desktop app on Zoom, Teams, Meet or beside the phone. A private panel shows which steps are still open and suggests a next question when a buyer pushes back. Buyers never see it.
3Review the team in minutes
Every call is scored against your criteria. The owner opens the team’s meeting reports, filters by person and month, and coaches the one moment that matters, instead of listening to whole calls.
- BuyerWe already work with someone for this.
- New hireGot it, thanks for telling me.
Ask this next
Ask what they like about their current provider, and what they would change.
Your playbook
1/4
- Reason for the call
- Current provider
- What would change
- Next step booked
Example
What does it look like for a new team member?
Here is an illustrative first-month call. A new hire hears a question the owner would answer easily, but they have never heard it. The prompt gives them the owner’s answer, from the playbook, while the buyer is still on the line.
- New hire:And we can usually start within two weeks.
- Buyer:Okay. Why would I pick you over the bigger companies, though?
Your answer
One person owns your account from start to finish, and you can reach them directly.
Then ask
What has your experience been with larger providers?
What the rep said next
“Fair question. With us, one person owns your account from start to finish and you can call them directly. What’s your experience been with the bigger companies?”
Compare
How does it compare with coaching every call yourself?
Ride-alongs and call reviews give the deepest coaching but take the owner’s time. Roleplay apps build habits before calls. Amotions helps during every call, then scores it, so the owner coaches less often but on the right moments. Large sales floors needing a full call library may prefer conversation intelligence.
| Question | Amotions AI | Post-call analytics tools | Roleplay-only tools |
|---|---|---|---|
| Help during the live call | Every call, for everyone, with your wording. | None; you review the recording later. | None; practice happens before the call. |
| Owner time needed | Set up the playbook once, then review scores. | Listen to calls or read summaries. | Write scenarios and check practice results. |
| Depth of feedback on one call | Score, notes and the moments to fix. | Stronger when the owner listens and coaches in person. | Feedback on practice calls, not real buyers. |
| New hires ramping up | Practise with an AI buyer, then get prompts on real calls. | Learn from mistakes after the call. | Practise safely; no help on the real call. |
| Visible to the buyer | No. A private panel; it never joins as a bot. | Often a recorder bot joins the meeting. | Not applicable: no buyer present. |
Help during the live call
- Amotions AI
- Every call, for everyone, with your wording.
- Post-call analytics tools
- None; you review the recording later.
- Roleplay-only tools
- None; practice happens before the call.
Owner time needed
- Amotions AI
- Set up the playbook once, then review scores.
- Post-call analytics tools
- Listen to calls or read summaries.
- Roleplay-only tools
- Write scenarios and check practice results.
Depth of feedback on one call
- Amotions AI
- Score, notes and the moments to fix.
- Post-call analytics tools
- Stronger when the owner listens and coaches in person.
- Roleplay-only tools
- Feedback on practice calls, not real buyers.
New hires ramping up
- Amotions AI
- Practise with an AI buyer, then get prompts on real calls.
- Post-call analytics tools
- Learn from mistakes after the call.
- Roleplay-only tools
- Practise safely; no help on the real call.
Visible to the buyer
- Amotions AI
- No. A private panel; it never joins as a bot.
- Post-call analytics tools
- Often a recorder bot joins the meeting.
- Roleplay-only tools
- Not applicable: no buyer present.
Amotions is a vendor in this category. The columns describe categories, not specific vendors; confirm any individual product’s features with that vendor.
Proof
Who uses it to pass on their own way of selling?
Venu AI’s founder uses Amotions to pass a founder-led playbook to new team members, with structure, questions and guidance in real time, without shadowing every call. It runs on the video and phone tools your team already uses.
Used by professionals at
Works where your calls happen
- ZoomNative integrate
- Microsoft TeamsBrowser / desktop overlay
- Google MeetBrowser / desktop overlay
- browser-based dialersBrowser / desktop overlay
Pricing and free trial
Basic is free. Starter is $49/seat/month billed annually ($59 billed monthly). Every plan is listed on the pricing page.
FAQ
Questions people ask
Short, direct answers on how it works, what it needs from you, privacy, and pricing.
How do you coach a small sales team without a sales manager?
Write down what good calls look like (the steps, the questions and your answers to common objections), give everyone the same version, and review a few moments a week instead of whole calls. A live AI coach applies that playbook on every call for you.
Is Amotions AI worth it for a team of five or six?
It is built to work without a dedicated enablement person. One person sets up the playbook, everyone gets the same live help, and the owner reviews scores. You can test it on real calls on the free plan before buying seats.
Who on the team sees which calls?
Org admins see every call in the organization, managers see their team’s calls, and each person sees their own. Reports can be filtered by person and month.
How long does setup take?
You can upload your playbook and start on a call the same day. Prompts improve as you add more of your own wording and objection answers, and the coach typically calibrates to your language in about a week.
Do people need to sell from a computer?
Yes. Live help runs on a computer through the desktop app or a Chromium browser, on Zoom, Teams, Meet, or beside a phone or dialer using speaker or computer audio. There is no mobile app.
Can new hires practise before talking to real buyers?
Yes. Create roleplays where an AI buyer raises your most common objections. New hires practise out loud and get a score and feedback before they take live calls.
How much does it cost for a small team?
Basic is free for each person, with limited usage. Starter is $49/seat/month billed annually ($59 billed monthly). Every plan and its monthly live-coaching hours are on the Amotions pricing page.
Written and reviewed by
Pianpian Xu Guthrie
Founder and CEO, Amotions AI
M.Phil. / M.A. in Sociology, Yale University (thesis on social mobility and psychological well-being). Pianpian Xu Guthrie founded Amotions to coach the behavioral side of live conversations: tone, emotion shifts, and listening.
About the founderGive your whole team live help on every call
Start free and add your playbook, or book a demo and bring the calls your team finds hardest. We will help you set it up for everyone.
Never joins your calls as a bot · Start free on Basic






