For sales leaders and teams that quote custom work

Can AI help my team qualify leads on the call, so we stop wasting time on the wrong prospects?

Yes. Add your qualification items as playbook steps, and Amotions AI shows reps which ones are still open during the call, with a short prompt for the next question in your words. After the call, every lead is scored against the same criteria, so the decision to quote, nurture or decline is consistent.

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Written and reviewed by Pianpian Xu Guthrie, Founder and CEO · Published · Last updated

How it works

How does Amotions keep a qualification call on track?

Your qualification bar becomes a playbook. On the call, a private checklist ticks off each item as the buyer answers it, reminders catch anything missed, and the call is scored afterwards against your criteria.

  1. 1Write your qualification bar as a playbook

    Add the items reps must learn, such as goal, budget, decision makers, approvals, dates and fit, as steps. Upload your questions and polite ways to say no. Set up separate playbooks for new and returning buyers or for each product.

  2. 2Coach the live call

    Before the call, the rep picks the playbook and scoring set. During it, the overlay ticks off items as the buyer answers, shows one short suggestion at a time, and does not ask for what the buyer already said. Reminders appear if an item has not come up.

  3. 3Score every lead the same way

    After the call, it is scored out of 100 against your criteria, so managers see which leads met the bar and which items reps skip, without listening to every call.

New enquiry · RingCentral call
Only you see this
  • Group leaderCould you just send over a quote for the trip?
  • ConsultantOf course. Can I check a couple of things first so it’s accurate?
Asking for price

Suggestion

Approval is still open. Ask who signs off on the trip and when they meet.

Playbook

3/4

  • Goal
  • Group size and dates
  • Budget range
  • Approval
Illustrative example

Example

What does a live qualification prompt look like?

Here is an illustrative enquiry call. Forty minutes in, the buyer has shared the goal, size and dates and asks for a full quote. The overlay notes that the decision makers are still unknown and suggests a natural way to ask before the consultant spends hours on a proposal.

New enquiry · ZoomIllustrative example
  • Consultant:So that’s forty-five travellers in the spring, with the science museum as the highlight.
  • Buyer:Exactly. If you can send me a full proposal, I’ll take a look.
Wrapping upOnly the rep sees this

Suggestion

Decision makers are still open. Ask who else will look at the proposal and what they need to see.

Playbook

Goal ✓ · Size and dates ✓ · Budget ✓ · Decision makers

What the rep said next

“So I build the right proposal: who else will look at it with you, and what will matter most to them?”

Compare

How is this different from call recording and roleplay tools?

Post-call tools show a missed qualification question after the lead is already quoted. Roleplay apps practise qualification before. Amotions shows what is still open while the buyer is on the line, then scores the call. For pipeline-wide reporting, post-call conversation intelligence is stronger.

  • When it helps

    Amotions AI
    During the live call, plus practice before and scoring after.
    Post-call analytics tools
    After the call, from the recording or transcript.
    Roleplay-only tools
    Before the call, in practice sessions.

  • Catching a missing qualification item

    Amotions AI
    Shows open items and reminders while the buyer is still on the call.
    Post-call analytics tools
    Flags the gap afterwards, often after the quote has gone out.
    Roleplay-only tools
    Builds the habit on practice buyers, not real leads.

  • Consistent qualify or decline decision

    Amotions AI
    Every call scored against the same criteria you set.
    Post-call analytics tools
    Many offer custom scorecards across recorded calls.
    Roleplay-only tools
    Scores practice sessions only.

  • Pipeline reporting across reps

    Amotions AI
    Per-call scores and team review; not a pipeline reporting tool.
    Post-call analytics tools
    Stronger: dashboards across many calls and reps.
    Roleplay-only tools
    Not applicable: no real leads.

  • Visible to the buyer

    Amotions AI
    No. A private overlay; it never joins the call as a bot.
    Post-call analytics tools
    Often a recorder or meeting bot joins; varies by product.
    Roleplay-only tools
    Not applicable: no buyer is present.

Amotions is a vendor in this category. The columns describe categories, not specific vendors; confirm any individual product’s features with that vendor.

Proof

Who uses live guidance on their own process?

Venu AI’s founder uses Amotions to pass a founder-led sales playbook to new reps, with structure, questions and guidance in real time, without shadowing every call. It runs on the phone and video platforms your calls already use, and you can start free.

Works where your calls happen

All integrations

Pricing and free trial

Basic is free. Starter is $49/seat/month billed annually ($59 billed monthly). Every plan is listed on the pricing page.

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FAQ

Questions people ask

Short, direct answers on how it works, what it needs from you, privacy, and pricing.

How do I stop my sales team wasting time on unqualified prospects?

Write down what qualified means, list what a rep must know before quoting, and give reps words to say no politely. Then check it on every call: a live checklist shows what is still open, and a post-call score shows whether the lead met the bar.

Can AI qualify leads during a live sales call?

AI can track which qualification items have been covered and suggest the next question, but the rep runs the conversation and makes the decision. Amotions shows the checklist and prompts privately, then scores the call against your criteria.

Does it work on phone calls through RingCentral or a dialer?

Yes. The desktop app runs beside RingCentral and other dialers on the rep’s computer, and the rep clicks Start when the call begins. It also works on Zoom, Microsoft Teams and Google Meet, where it starts listening by itself.

Can we use different qualification playbooks for new and returning customers?

Yes. Admins can set up several playbooks, for example new enquiries, returning customers or each product or brand, and the rep picks the right one before the call.

Will it make long, friendly calls feel like an interrogation?

No. Items can be covered in any order, prompts are short and in your team’s words, and Amotions does not prompt for information the buyer already gave. Reminders only appear if an item has not come up after a delay you set.

Does it work with Salesforce?

Yes. Amotions connects to Salesforce through OAuth to sync with your CRM, with optional Task writeback. Live coaching runs on the rep’s computer alongside it.

How much does an AI sales qualification coach cost?

Basic is free and includes every Professional feature except custom AI agents, with limited usage, so you can test it on a real qualification call. Starter is $49/seat/month billed annually ($59 billed monthly). Every plan is listed on the Amotions pricing page.

Written and reviewed by

Pianpian Xu Guthrie

Founder and CEO, Amotions AI

M.Phil. / M.A. in Sociology, Yale University (thesis on social mobility and psychological well-being). Pianpian Xu Guthrie founded Amotions to coach the behavioral side of live conversations: tone, emotion shifts, and listening.

About the founder

Stop quoting leads that were never a fit

Start free and add your qualification items, or watch a sample live-coached call first. Then see which items your reps leave open before they quote.

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Never joins your calls as a bot · Start free on Basic