For web design, SEO and local marketing agency owners
An AI sales coach for agency owners who take every sales call themselves
Amotions AI listens to your fit or strategy call and shows you a private prompt when a business owner pushes back: “we tried SEO before”, “we get referrals”, “just the website, please”. Prompts use your own offer and answers. After the call you see your score, talk-to-listen balance and pace.
Written and reviewed by Pianpian Xu Guthrie, Founder and CEO · Published · Last updated
How it works
How does it help on a retainer sales call?
You upload how you sell: the offer, packages, pricing notes, the questions you ask and your answers to the objections local owners raise. During the call a private panel tracks your steps and suggests the next question. After the call you review what to change before the next one.
1Load your offer and objection answers
Upload your service page, package sheet, call plan and the replies you give to price, “SEO didn’t work for us” and “we only need a site”. Rough notes are fine; add to them after each call.
2Get private prompts on the call
Run the desktop app beside Zoom, Google Meet, Teams or your phone. After a short pause in the conversation it shows one suggestion, in your wording. The business owner never sees it and no bot joins.
3Fix one thing before the next call
The call report scores the call against your plan and shows talk and listen time and pace, so you can see whether you pitched before you understood their lead flow.
- Practice ownerWe paid an SEO company for a year and nothing really changed.
- YouThat’s frustrating, I hear that a lot.
Ask this next
Ask what they were promised, what they got each month, and how they measured it.
Your fit call
1/4
- Where new clients come from today
- Past marketing and results
- Capacity for more clients
- Offer and next step
Example
What does a prompt look like when they only want a website?
Here is an illustrative moment from a fit call. The owner likes the plan but wants to buy the one-off website and skip the monthly work. The prompt uses the agency owner’s own answer from their uploaded notes and ends on a question rather than a rebuttal.
- You:So the site, the Google profile and the follow-up all work together each month.
- Practice owner:Honestly, can we just do the website? I don’t want another monthly bill.
Your answer
A new site helps people who already find you. The monthly work is what gets you found and follows up.
Then ask
Is your goal a better-looking site, or more new clients each month?
What the rep said next
“Fair. A new site helps the people who already find you; the monthly work is what gets you found and makes sure enquiries get a reply. Which matters more to you right now: a better-looking site, or more new clients each month?”
Compare
How does it compare with call recorders and practice apps?
Call recorders give you a transcript and summary after the call, which is useful for follow-up emails. Roleplay apps let you rehearse before calls. Amotions helps during the call itself, then scores it. If you only want notes, a recorder is simpler.
| Question | Amotions AI | Post-call analytics tools | Roleplay-only tools |
|---|---|---|---|
| Help while the owner is objecting | A private prompt using your own answer. | None; you read the summary afterwards. | None; practice happens before the call. |
| Follow-up notes | Transcript and notes after the call. | Often the main strength: detailed summaries and CRM sync. | Not applicable. |
| Pacing feedback | Talk and listen time and pace after the call; no live talk-time alerts. | Talk ratio after the call in many tools. | Feedback on practice calls only. |
| Rehearsing a new objection | AI roleplay with your own scenario. | Not usually included. | The main strength. |
| Visible to the business owner | No. A private panel; it never joins as a bot. | Often a recorder bot joins the meeting. | Not applicable: no buyer present. |
Help while the owner is objecting
- Amotions AI
- A private prompt using your own answer.
- Post-call analytics tools
- None; you read the summary afterwards.
- Roleplay-only tools
- None; practice happens before the call.
Follow-up notes
- Amotions AI
- Transcript and notes after the call.
- Post-call analytics tools
- Often the main strength: detailed summaries and CRM sync.
- Roleplay-only tools
- Not applicable.
Pacing feedback
- Amotions AI
- Talk and listen time and pace after the call; no live talk-time alerts.
- Post-call analytics tools
- Talk ratio after the call in many tools.
- Roleplay-only tools
- Feedback on practice calls only.
Rehearsing a new objection
- Amotions AI
- AI roleplay with your own scenario.
- Post-call analytics tools
- Not usually included.
- Roleplay-only tools
- The main strength.
Visible to the business owner
- Amotions AI
- No. A private panel; it never joins as a bot.
- Post-call analytics tools
- Often a recorder bot joins the meeting.
- Roleplay-only tools
- Not applicable: no buyer present.
Amotions is a vendor in this category. The columns describe categories, not specific vendors; confirm any individual product’s features with that vendor.
Proof
Who else uses it to sell their own offer?
Venu AI’s founder uses Amotions to pass a founder-led playbook to new team members, with structure, questions and guidance in real time. It runs on the video and phone tools you already use for fit calls.
Used by professionals at
Works where your calls happen
- ZoomNative integrate
- Google MeetBrowser / desktop overlay
- Microsoft TeamsBrowser / desktop overlay
- GoHighLevelBrowser / desktop overlay
Pricing and free trial
Basic is free. Starter is $49/seat/month billed annually ($59 billed monthly). Every plan is listed on the pricing page.
FAQ
Questions people ask
Short, direct answers on how it works, what it needs from you, privacy, and pricing.
Is there an AI that helps with objections on agency sales calls?
Yes. Amotions AI listens to the call and, after a short pause, shows a private suggestion when the business owner raises a concern, using the answers you uploaded. It works on Zoom, Google Meet, Teams and phone calls made from a computer.
How do I answer “we tried SEO before and it didn’t work”?
Do not defend SEO in general. Ask what they were promised, what they received each month and how they measured it. Then explain what you would report each month and when they should expect to see it.
Can it help me pace a 30-minute fit call?
Partly. You can set the steps of your call, and the live panel shows which ones are still open. Talk and listen time and pace show in the report after the call. There are no live alerts for talking too long.
Will the business owner know I am using it?
They do not see it: prompts appear only on your screen, and Amotions does not join the meeting as a bot or participant. Recording and consent rules depend on where you and the buyer are, so check what you must tell buyers before you record or transcribe calls.
Can it learn my packages and pricing?
Yes. Upload your service pages, package sheet and objection answers. Live prompts can use your exact wording, and you can set rules such as no pricing until you have asked about their current lead flow.
Can I practise before a big call?
Yes. Create a roleplay scenario, for example a practice owner who was burned by a past agency, and rehearse out loud with an AI buyer. You get a score and feedback afterwards.
How much does it cost for a one-person agency?
Basic is free, with limited usage, so you can try it on real calls first. Starter is $49/seat/month billed annually ($59 billed monthly). See the pricing page for every plan's live-coaching hours.
Written and reviewed by
Pianpian Xu Guthrie
Founder and CEO, Amotions AI
M.Phil. / M.A. in Sociology, Yale University (thesis on social mobility and psychological well-being). Pianpian Xu Guthrie founded Amotions to coach the behavioral side of live conversations: tone, emotion shifts, and listening.
About the founderBring your next fit call
Start free, upload your offer and the objections you hear most, and use it on your next call. Or book a demo and we will set it up with you.
Never joins your calls as a bot · Start free on Basic