For SaaS and B2B sales teams
Live AI sales coaching for SaaS teams, not another post-call dashboard
Amotions is a real-time AI sales coach for SaaS SDRs and AEs. Instead of analyzing calls after they are lost, it shows private prompts during the call: the next discovery question, the qualification gap, the moment to stop pitching. It is trained on your playbook, never joins as a bot, and adds AI roleplay and post-call scorecards.
- VP OperationsCan you just walk me through the platform? That’d be easiest.
- YouSure. Before I do, can I ask what prompted you to take the call?
Ask this next
“What does this cost your team today if nothing changes this quarter?”
Qualification framework
1/5
- Pain identified
- Impact quantified
- Economic buyer
- Decision process
- Next step with date
Private by design
Read the Trust CenterNever joins as a bot
No extra attendee, no recording notice from a meeting bot. The coach runs beside the call, not in it.
Private to the rep
Prompts appear on the seller’s own screen. The prospect, client, or family never sees them.
Your conversations stay yours
Customer conversations are never used to train third-party foundation models.
Works where you already talk
Zoom, Microsoft Teams, Google Meet, phone on speaker, and dialers, through the desktop app or a browser tab.
Live coaching vs post-call analytics
Why post-call analytics alone doesn’t fix discovery
Post-call analytics tools tell you what went wrong after the call has ended. That helps managers spot patterns, but the rep who skipped qualification already skipped it. Live coaching works during the call, when a missing question can still be asked. Amotions gives reps that private guidance in the moment, then scores the call afterward.
Post-call analytics
Insight after the outcome
Recordings, talk-ratio charts, and keyword trackers reviewed hours or days later. Useful for managers; too late for the deal already in motion.
Live coaching
Guidance while the call can still change
One private prompt at a time on the rep’s screen: the discovery question they skipped, the qualification gap, the next step to lock in before hanging up.
Common failure modes
Where SaaS discovery calls break down
SaaS deals often stall in discovery. Reps talk more than they listen, jump to a demo before the problem is clear, and end calls with “I’ll send over some info” instead of a dated next step. These habits are easy to spot in a recording and hard to fix without coaching in the moment.
Talking too much
The rep fills every pause with features. The buyer never explains how the problem shows up in their week, so there is nothing to build the business case on.
Skipping discovery
A buyer asks for a demo and the rep says yes. Pain, impact, and the decision process never get covered, and the deal is forecast on hope.
Weak next steps
The call ends with “let’s reconnect next week.” No date, no stakeholders, no mutual plan, and the opportunity quietly goes dark.
How Amotions works for SaaS teams
Stage rules and next-best questions, enforced live
Amotions turns your sales process into rules it can coach to live. It knows which stage the call is in, which qualification items are still open, and what your team should never do before discovery is complete. During the call it surfaces one next-best question at a time, privately, so reps stay on process without reading a script.
- 1
Map your stages and exit criteria
Define what must be true before a call moves from discovery to demo to proposal, in your own words.
For example
No product walkthrough until the pain and its business impact are confirmed.
- 2
Track your qualification framework silently
Your qualification framework (MEDDICC, BANT, SPICED, or your own) becomes a checklist the coach tracks in the background, marking each item as the buyer answers it.
For example
Economic buyer still unknown with ten minutes left: surface the question.
- 3
Surface the next-best question
When the buyer says something that opens a door, the coach suggests the one question most worth asking now, drawn from your playbook.
For example
“Who else would need to be comfortable with this before it moves forward?”
- 4
Hold the pitch until discovery is done
If the rep starts demoing too early, the coach prompts a discovery question instead. Scorecards show afterward whether the rule held.
Custom playbook training
Trained on your SaaS sales process, not a generic script
Amotions learns from the materials your team already uses: your discovery guide, qualification framework, battlecards, approved objection responses, and product positioning. Calibration typically takes about a week. After that, live prompts, roleplay buyers, and scorecards use your stages and your language, so SDRs and AEs hear the same playbook in practice and on live calls.
You upload
- Discovery guide and question bank
- Qualification framework and stage exit criteria
- Battlecards and approved objection responses
- Product positioning and value messaging by persona
- Recordings of your top reps’ discovery calls
Amotions coaches to rules like
When the rep starts demoing before pain and impact are confirmed
Then prompt a question about business impact instead
When the rep has been talking for a long stretch
Then suggest an open question that hands the conversation back
When the buyer mentions an existing tool
Then prompt the rep to ask what is working and what is not before comparing
When the economic buyer is still unknown late in the call
Then surface the decision-process question
When the call nears its end without a dated next step
Then suggest proposing a specific time and attendees
Full playbook training is on Professional, $99/seat/month billed annually.
That is where Amotions learns your SaaS sales process end to end: playbook-trained custom agents, roleplay buyers built from your objections, and scoring on your own stages and qualification framework. Start free on Basic to see live coaching first.
AI roleplay
Practice the SaaS objections reps hear every week
Amotions builds roleplay buyers from the objections your reps actually face: budget, an incumbent tool, “just send me a deck,” timing and priority, and security review. SDRs and AEs rehearse against an AI buyer that pushes back like a real prospect. Each session is scored on your playbook, so new reps ramp by practicing before live pipeline is at stake.
- Budget
“We don’t have budget for this until next fiscal year.”
Scored on: Exploring the cost of waiting and who owns budget decisions, rather than jumping to discounts.
- Incumbent tool
“We already use something for this, and it’s fine.”
Scored on: Asking what “fine” means and where the current tool falls short, without criticizing it.
- Send me a deck
“Can you just send me a deck and I’ll take a look?”
Scored on: Agreeing, then earning a short follow-up by asking what they would need to see in it.
- Timing and priority
“This makes sense, but it’s not a priority this quarter.”
Scored on: Finding out what is a priority and whether the problem connects to it.
- Security review
“Anything new has to go through a security review, and that takes months.”
Scored on: Asking who runs the review and what they need, and offering to start the documentation early.
Post-call scoring
Every discovery call, scored against your process
After each call, Amotions scores the conversation against the stages and qualification framework in your playbook: discovery depth, talk-listen balance, qualification coverage, objection handling, and next-step quality. Reps get the one moment worth practicing. Sales leaders see where the team drifts from process across calls, without listening to every recording.
Post-call scorecard
Discovery call · Mid-market prospect, VP Operations
75/100
Discovery depth
78Pain clear; impact not quantified
Talk-listen balance
66Long product explanation mid-call
Qualification coverage
60Economic buyer and process still open
Objection handling
84Incumbent tool explored before comparing
Next step
88Follow-up booked with a technical lead
Improve this moment
Before offering a walkthrough, ask what the problem costs the team today and who else feels it.
Customers
Used by teams where every conversation counts
Amotions coaches customer-facing teams in B2B sales, insurance, hearing care, commercial real estate, and mortgage, wherever a single conversation decides whether a deal moves forward. Outcomes below are published by customers and labelled as customer-reported. Each quote links to the full story.
+$160K
added to monthly sales in a single month · House of Hearing
“It is working extremely well for us.”
Jake LeRoy, Owner · House of Hearing
“It gives my reps the right structure, questions, and guidance in real time…”
Jeremy Lam, Founder & CEO · Venu AI
“Amotions AI is extremely useful for installing those fundamentals…”
David, Senior Leader · Top US Commercial Real Estate Firm
FAQ
SaaS and B2B sales teams: questions teams ask
Straight answers on privacy, playbook training, plans, and how Amotions fits the calls your team already runs.
How is Amotions different from post-call conversation intelligence tools?
Post-call analytics tools review recordings after the call. Amotions coaches during the call, with private prompts that help a rep ask the missing discovery question or lock in a next step while it still matters. It also scores calls afterward, so teams can use it alongside their existing analytics.
Can Amotions coach to MEDDICC, BANT, SPICED, or our own qualification framework?
Yes. You upload your framework and stage exit criteria, and Amotions tracks each item silently during the call. When something is still open, it suggests the question that fills the gap. Scorecards use the same criteria, so live coaching and review stay consistent.
Does it work for both SDRs and AEs?
Yes. SDRs can use it on cold and qualification calls to hold a conversation long enough to earn a meeting. AEs use it in discovery, demo, and later-stage calls. Each role can have its own playbook, roleplay scenarios, and scorecard criteria.
How does Amotions help new reps ramp faster?
New reps rehearse your common objections with AI roleplay and are scored on your playbook before taking live calls. On live calls, the private overlay keeps them on process with one next-best question at a time, and each scorecard points to the specific moment to practice next.
Will reps find live prompts distracting?
The overlay shows one short prompt at a time, not a script or a wall of text. Reps can use, adapt, or ignore each suggestion. Most of the tracking happens in the background, and a prompt appears only when the conversation creates a moment for it.
Which meeting and calling tools does it work with?
Amotions runs beside Zoom, Microsoft Teams, Google Meet, phone on speaker, and dialers, through the desktop app or a browser tab. Reps keep the tools they already use.
Does Amotions join the call as a bot or notetaker?
No. Amotions runs as a private desktop or web overlay on the rep’s own screen. It never joins Zoom, Teams, or Meet as an attendee, and the person on the other side of the conversation never sees the prompts.
Which plan do I need to train Amotions on our own playbook?
Playbook-trained custom agents are on Professional ($99/seat/month billed annually ($109 billed monthly)) and Enterprise. You can start free on Basic to try live coaching and roleplay, then move to Professional when you want coaching, roleplay, and scoring built around your own process.
How long does it take to train Amotions on our playbook?
Teams upload their playbook, approved objection responses, product knowledge, and talk tracks. Calibration typically takes about one week, after which live prompts, roleplay scenarios, and scorecards use your language instead of a generic script library.
Are our calls used to train public AI models?
No. Amotions never uses customer conversations to train third-party foundation models. Workloads run in isolated, encrypted cloud environments separated by customer workspace. Details are on the Trust Center at /security.
Give every rep your best discovery call
For sales leaders who want process followed on live calls, not just reviewed after. Bring your playbook and qualification framework, and we’ll show you live coaching, roleplay, and scoring built on them.
Never joins your calls as a bot · Start free on Basic