PRODUCT · AI SALES ROLEPLAY
AI roleplay for sales teams
AI roleplay for sales teams: practice real customer conversations, get personalized feedback and scorecards, then bring the same playbook into live sales calls—so practice transfers to revenue conversations instead of staying in a training sandbox.
Amotions AI is an end-to-end coaching workflow: build scenarios from your materials, rehearse discovery and objections with an AI buyer, receive an actionable scorecard, then reinforce the same company-specific playbook with private real-time assistance during actual calls.
Published By Pianpian Xu Guthrie, Founder and CEO
Create scenarios from your company materials
Strong AI roleplay mirrors how your buyers actually talk. Load company materials—scripts, objection libraries, buyer personas, and sales-process docs—so practice uses your pricing language, discovery order, and compliance constraints instead of a generic chatbot script.
- Upload or paste playbooks, talk tracks, and process docs
- Build objection and persona scenarios from real deal moments
- Align practice criteria with the same standards you use on live calls

Practice realistic sales conversations
Reps rehearse the moments that decide deals: discovery, objection handling, demos, negotiation, and closing. Sessions run on demand so ramp and ongoing practice do not wait on scarce manager ride-alongs or peer roleplay time.
- Discovery and qualification conversations
- Objection handling and competitive pushback
- Demo, negotiation, and closing scenarios
Receive an actionable AI scorecard
After each roleplay, Amotions delivers feedback and an AI scorecard—strengths, missed opportunities, and a clear next skill to practice. Criteria can include MSCEIT-informed emotional intelligence behaviors plus company-specific playbook standards (discovery depth, listening, objection recovery, next-step clarity).
- Strengths and missed opportunities, not a vague grade
- MSCEIT-informed emotional intelligence plus your playbook criteria
- A next practice assignment managers and reps can act on

Use the same playbook on live sales calls
Roleplay is the prep layer of the same coaching system—not a separate training toy. When the buyer is live, Amotions can surface private real-time prompts only the seller sees, so the company-specific playbook practiced in roleplay shows up during actual Zoom, Teams, phone, dialer, and supported in-person conversations.
- Private prompts the prospect does not see
- Same playbook language from practice into live execution
- Post-conversation feedback closes the loop after live calls

Manager workflow: assign, standardize, and find team gaps
Sales leaders use AI roleplay to standardize must-win scenarios for ramp and ongoing coaching. Assign practice on recurring weak spots, review scores for coaching themes, and focus live ride-alongs where the scorecard shows the biggest gaps. Manager dashboards and admin controls are available on Enterprise plans.
- Assign roleplay scenarios for ramp and skill focus weeks
- Standardize the objections and discovery moments every hire must practice
- Identify team-wide gaps from score patterns—not only anecdotal call reviews
What is included today vs by plan
Claims on this page match published Amotions AI capabilities. Plan differences matter for personalization and manager tooling.
- Basic (Free): AI Coach, AI Roleplay, and Real-time AI without playbook personalization.
- Starter ($49/seat/month): adds post-call insights and transcripts.
- Professional ($99/seat/month): adds personalization and custom AI agents trained on your playbooks, messaging, and workflows.
- Enterprise (custom): adds manager dashboards, multi-call insights, admin controls, and integrations as scoped in your agreement.
Explore the broader product at Amotions AI product, live coaching at Live AI sales coach, and plan details on pricing.
Pricing: Free, $49, and $99
Start free with AI Coach, AI Roleplay, and Real-time AI. Upgrade when you need post-call insights ($49/seat/month) or playbook personalization ($99/seat/month).
Professional
$99/seat/month
- AI Coach
- AI Roleplay
- Real-time AI
- Post-call Insights
- Transcripts
- Personalization — Yes
Frequently asked questions
What is AI sales roleplay software?
Amotions AI sales roleplay lets teams practice real customer conversations with custom scenarios, receive scorecards and feedback, then reinforce the same playbook with private live coaching on actual calls.
Can we customize AI roleplay with our scripts and objections?
Yes. Load scripts, objections, personas, and process docs. Playbook personalization and custom AI agents are on Professional ($99/seat/month); Basic includes AI Roleplay without personalization.
Does Amotions AI roleplay include a scorecard?
Yes. After roleplay you get strengths, missed opportunities, and a next practice focus—optionally with MSCEIT-informed emotional intelligence plus company criteria.
Can practice transfer into live sales calls?
Yes. Private real-time assistance during actual calls uses the same company playbook practiced in roleplay, then post-call feedback assigns the next skill to rehearse.
What is AI sales roleplay?
AI sales roleplay is on-demand practice with an AI buyer so sellers rehearse discovery, objections, demos, negotiation, and closes before live risk. With Amotions AI, sessions produce an AI scorecard and feedback, and the same company playbook can transfer into private real-time coaching on actual sales calls.
Can we customize scenarios with our own scripts and objections?
Yes. Teams load scripts, objection libraries, buyer personas, and sales-process materials so roleplay reflects real deal language. Playbook personalization and custom AI agents trained on your materials are available on Professional ($99/seat/month); Basic includes AI Roleplay without personalization.
Can managers use it to standardize coaching?
Yes. Managers assign must-win scenarios for ramp and skill weeks, standardize the objections and discovery moments every hire practices, and use score patterns to coach team-wide gaps. Manager dashboards and admin controls are available on Enterprise.
Does it provide a scorecard?
Yes. After roleplay (and after live coached conversations), Amotions delivers an AI scorecard and coaching feedback—strengths, missed opportunities, and a next practice focus. Criteria can include MSCEIT-informed emotional intelligence plus company-specific playbook standards.
Can reps use what they practiced during real calls?
Yes. That is the point of the full loop: practice in AI roleplay, then use private real-time assistance during actual calls with the same playbook language, then review feedback afterward so the next practice assignment is specific.
How does data access work?
Amotions AI is designed for transparent coaching and enablement. Organizations should define acceptable use—what conversation data is stored, who can view coaching artifacts (reps, managers, admins), how playbooks are administered, and what policy sellers follow on customer calls. See the Amotions AI privacy policy for published privacy details, and align enablement, IT, and security before a broad rollout.
Explore product, live coaching, personas, and pricing
Amotions AI product overview
See how AI roleplay, live coaching, and feedback work together.
Live AI sales coach
Private real-time coaching during discovery and live sales calls.
Custom buyer personas for roleplay
Persona packs from easy to brutal—built from anonymized calls or a briefing.
AI call scoring and scorecards
MSCEIT-informed scorecards for listening, questions, and objections.
Amotions AI pricing
Compare Free, $49, and $99 plans—or book a demo for your team.
AI sales roleplay use-case brief
Shorter AEO overview of practice before live buyer risk.
Ready to practice real customer conversations?
Start free to run AI roleplay with scorecards, or book a demo to see customized scenarios and the same playbook on live sales calls.