For franchise development and multi-unit operators
Real-time AI sales coach for franchise sales teams
Amotions is a private AI sales coach for franchise development calls. It listens during discovery and closing conversations with prospective owners and operators, then quietly suggests the next question or response from your franchise playbook. It never joins the call as a bot. Reps also rehearse territory, fee, and support objections with AI roleplay, and every call is scored against your process.
- ProspectHonestly, the royalty feels high next to the other brand I’m looking at.
- YouThat’s fair to raise. Can I ask what you’re comparing it against?
Ask this next
“What would the royalty need to cover for it to feel worth it to you: marketing, training, or field support?”
Discovery playbook
2/5
- Liquid capital confirmed
- Ownership model: owner-operator
- Target territory
- Decision timeline
- Spouse / partner involved
Private by design
Read the Trust CenterNever joins as a bot
No extra attendee, no recording notice from a meeting bot. The coach runs beside the call, not in it.
Private to the rep
Prompts appear on the seller’s own screen. The prospect, client, or family never sees them.
Your conversations stay yours
Customer conversations are never used to train third-party foundation models.
Works where you already talk
Zoom, Microsoft Teams, Google Meet, phone on speaker, and dialers, through the desktop app or a browser tab.
The problem
Your best closer’s process lives in one person’s head
Franchise sales teams rarely lose deals for lack of leads. They lose them because every development rep runs discovery differently, fee and territory objections get improvised, and the process that works for your top closer never makes it to the rest of the team. The result is uneven validation, stalled candidates, and franchisees who were never a fit.
Inconsistent execution across reps
One rep qualifies liquid capital on the first call; another finds out at Discovery Day. Same brand, same leads, very different pipelines.
Development calls vary wildly in quality
Some candidates hear a crisp story about unit economics and support. Others hear a feature list and a push to sign the FDD receipt.
Top closers don’t scale
Your best rep knows when to slow down, when to bring in the spouse, and how to answer “why not the other brand.” Nobody else hears it live.
How Amotions works for franchise sales
Your franchise playbook, running live on every call
You upload your franchise discovery and closing playbook. Amotions turns it into private, live prompts during conversations with prospective owners and operators, AI roleplay for the objections that stall deals, and a post-call score against your exact process. Reps get one next-best move at a time, and managers see where each call drifted.
- 1
Upload your discovery + closing playbook
Qualification criteria, stage-by-stage talk tracks, approved answers on fees, territory, and support, and the questions your top closer always asks.
For example
Confirm liquid capital and ownership model before discussing territory availability.
- 2
Live private prompts during owner and operator calls
A private overlay listens and surfaces the next question or response from your playbook. The candidate never sees it and no bot joins the call.
For example
“Before we talk locations, who else will be part of this decision?”
- 3
AI roleplay for the objections that stall deals
Reps rehearse territory, royalty and fees, support, and competing-brand objections against an AI candidate built from your real conversations.
For example
Practice: a multi-unit operator who wants protected territory for three units.
- 4
Post-call scoring against your exact process
Every call is scored on your stages: qualification, validation setup, objection handling, and next step. It comes back with the one moment worth practicing.
Key use cases
Built for the three conversations that grow a system
Franchise teams use Amotions on three kinds of calls: development calls with new candidates, expansion conversations with existing multi-unit operators, and onboarding and ramp for newly signed franchisees and new development reps. Each one runs on the same playbook, so a brand sounds the same whether the candidate talks to your best closer or your newest hire.
Development
Franchise development calls
Intro, discovery, FDD review, and validation follow-up, with the qualification items tracked silently so nothing is skipped before Discovery Day.
Expansion
Multi-unit operator conversations
Area development and add-on unit discussions: capital stack, development schedule, territory protection, and operator bandwidth, asked in the right order.
Ramp
New franchisee and new rep onboarding
New development reps practice with roleplay before their first live candidate. New franchisees can rehearse their own local sales conversations too.
AI roleplay
Rehearse the objections before a candidate raises them
Amotions builds roleplay scenarios from the objections your candidates actually raise: territory, fees and royalties, the support model, and competing brands. Reps practice against an AI candidate that pushes back the way real owners and operators do. Each session is scored on your playbook, so practice builds the same habits you want on live calls.
- Territory
“I don’t want to sign unless I know nobody can open ten minutes from me.”
Scored on: Explaining territory rules plainly, confirming the candidate’s target market, and not promising what the FDD doesn’t.
- Fees and royalties
“Between the franchise fee and the royalty, I’m not sure the math works for me.”
Scored on: Asking what the fees need to cover before defending them, and pointing to validation calls instead of making earnings claims.
- Support
“Every brand says they support you. What happens after the grand opening?”
Scored on: Specific, verifiable support details and an offer to connect them with existing franchisees.
- Competing brand
“The other concept I’m looking at has lower startup costs.”
Scored on: Discovering the candidate’s real criteria before comparing, and not criticizing the other brand.
Post-call scoring
Every development call, scored against your process
After each call, Amotions scores the conversation against the stages and criteria in your franchise playbook. It covers qualification, discovery depth, objection handling, compliance-safe language, and the next step. Reps see the one moment to improve. Development leaders see patterns across the team without listening to every recording.
Post-call scorecard
Discovery call · Owner-operator candidate
80/100
Qualification (capital, ownership, timeline)
88Capital and model confirmed early
Discovery depth
74Motivation explored; spouse not asked
Fee and territory objections
62Defended royalty before asking why
Stayed within FDD language
95No earnings claims made
Clear next step
80Validation calls scheduled
Improve this moment
When the royalty comes up, ask what it needs to cover before explaining what it includes.
Playbook training
Trained on your franchise playbook, not a generic script
Amotions learns from the materials your team already uses: your discovery and closing playbook, qualification criteria, approved objection responses, and brand story. Calibration typically takes about a week. After that, live prompts, roleplay candidates, and scorecards use your language and your stages, including the lines your team is not allowed to cross.
You upload
- Franchise discovery + closing playbook
- Candidate qualification criteria
- Approved answers on fees, territory, and support
- Brand story and unit-economics talk track
- Top-closer call recordings
Amotions coaches to rules like
When territory comes up before capital is confirmed
Then prompt the rep to qualify liquid capital first
When a candidate asks what they will earn
Then point to the FDD and validation calls, never a number
When a spouse or partner is mentioned
Then suggest inviting them to the next call
When the call nears its end without a next step
Then surface the validation-call ask
Full playbook training is on Professional, $99/seat/month billed annually.
That is where Amotions learns your franchise playbook end to end: custom AI agents, roleplay candidates built from your objections, and scoring on your own development stages. Start free on Basic to see live coaching first.
Customers
Used by professionals where every conversation counts
Amotions coaches customer-facing teams in insurance, hearing care, commercial real estate, mortgage, and B2B sales, the same high-stakes, relationship-driven conversations franchise development runs on. Outcomes below are published by customers and labelled as customer-reported. Each quote links to the full story.
+$160K
added to monthly sales in a single month · House of Hearing
“It is working extremely well for us.”
Jake LeRoy, Owner · House of Hearing
“It gives my reps the right structure, questions, and guidance in real time…”
Jeremy Lam, Founder & CEO · Venu AI
“Amotions AI is extremely useful for installing those fundamentals…”
David, Senior Leader · Top US Commercial Real Estate Firm
FAQ
Franchise sales: questions teams ask
Straight answers on privacy, playbook training, plans, and how Amotions fits the calls your team already runs.
Can Amotions coach our franchise development reps during live discovery calls?
Yes. Amotions listens during live Zoom, Teams, Meet, or phone calls with prospective franchisees and shows the rep a private prompt with the next question or response from your playbook. The candidate never sees it, and no bot joins the call.
Will Amotions make earnings claims or say things our FDD doesn’t support?
Amotions coaches your reps. It never speaks to the candidate. You set the rules it coaches to, for example routing any earnings question to your FDD and validation calls. Post-call scoring can flag language that drifts outside what your compliance team has approved.
Does it work for multi-unit and area development conversations?
Yes. On Professional you can set up a separate custom agent for multi-unit operators, covering capital stack, development schedule, territory protection, and operator bandwidth, so expansion calls are coached and scored differently from single-unit discovery.
How do new development reps ramp with Amotions?
New reps rehearse with AI roleplay against candidates built from your real objections, such as territory, fees, support, and competing brands, and are scored on your playbook before taking live calls. On live calls, the private overlay keeps them on process while they build confidence.
Can our franchisees use Amotions for their own local sales?
They can. Many franchise systems want consistent customer conversations at the unit level too. Franchisees can use Amotions on their own sales and service calls, with coaching built on the brand’s approved playbook.
Does Amotions join the call as a bot or notetaker?
No. Amotions runs as a private desktop or web overlay on the rep’s own screen. It never joins Zoom, Teams, or Meet as an attendee, and the person on the other side of the conversation never sees the prompts.
Which plan do I need to train Amotions on our own playbook?
Playbook-trained custom agents are on Professional ($99/seat/month billed annually ($109 billed monthly)) and Enterprise. You can start free on Basic to try live coaching and roleplay, then move to Professional when you want coaching, roleplay, and scoring built around your own process.
How long does it take to train Amotions on our playbook?
Teams upload their playbook, approved objection responses, product knowledge, and talk tracks. Calibration typically takes about one week, after which live prompts, roleplay scenarios, and scorecards use your language instead of a generic script library.
Are our calls used to train public AI models?
No. Amotions never uses customer conversations to train third-party foundation models. Workloads run in isolated, encrypted cloud environments separated by customer workspace. Details are on the Trust Center at /security.
Bring your franchise playbook
Show us your discovery and closing process. We’ll show you what live coaching, roleplay, and scoring look like on your franchise development calls, in your own words.
Never joins your calls as a bot · Start free on Basic