For owners of info-product and coaching-program sales teams
How do I get every setter and closer to run the same call?
Load your script, call steps and objection answers once. Amotions AI then coaches every setter and closer live on Zoom or computer-based phone calls, holds them to rules like no pitch before discovery, and scores each call against your criteria, so you review the weak calls instead of sitting on all of them.
Written and reviewed by Pianpian Xu Guthrie, Founder and CEO · Published · Last updated
How it works
How does it work for a team of setters and closers?
You set the standard once and every rep is coached from it. Setters and closers see private prompts from your script during the call, the playbook panel tracks which steps are done, and managers see every call scored against the same criteria.
1Set the standard once
An admin uploads your script, offer details and objection answers, then sets the call steps and scoring criteria in Organization settings. Setter calls and closer calls can each have their own playbook.
2Every rep is coached from it live
Reps sign in to their own seat. On Zoom, Teams, Meet or a phone call on their computer, such as Aircall, a private overlay shows your wording and which steps are still open. No bot joins the call.
3Review the calls that need you
Each coached call is scored out of 100 against your criteria. Managers filter calls by rep and month, open the lowest scores, and assign roleplay on the step that broke.
- CloserGreat, so let me walk you through how the program works.
- ProspectSure. I just want to know if it actually works for someone like me.
Ask this next
Hold the pitch. Ask what they have tried before and what it cost them that it didn’t work.
Call steps
1/4
- Current situation
- What they tried before
- Cost of staying stuck
- Offer and investment
Example
What does a live prompt look like on a closer call?
Here is an illustrative call for an online course. The setter booked the call, and the prospect asks about price in the first minutes. Instead of quoting a number before the closer knows the goal, the overlay brings the call back to discovery in your wording.
- Closer:Thanks for jumping on. Before we start, what made you book the call?
- Prospect:Honestly, I just want to know how much it costs before we go any further.
Ask this next
Say you will cover the investment today. Ask two questions first so you only show the option that fits.
Call steps
Reason for call · Current situation · Goal · Offer and investment
What the rep said next
“Totally fair, and I will cover the investment today. Let me ask two quick questions first so I only show you the option that actually fits. Where are you at with this right now?”
Compare
How is this different from call recording or a weekly team call?
Call recorders and conversation intelligence tools are stronger for a searchable archive and pipeline reporting. A weekly team call builds culture. Amotions puts your standard into the live call each rep is on, then scores it, so discipline does not depend on you being on the call.
| Question | Amotions AI | Post-call analytics tools | Roleplay-only tools |
|---|---|---|---|
| When the rep gets help | During the live call, plus roleplay before and a scored report after. | After the call, from the recording. | Before the call, in practice or the team meeting. |
| A closer skips discovery and pitches early | The playbook panel shows open steps and prompts the next question. | Visible in the recording if someone reviews it. | Can be drilled, but nothing stops it on the real call. |
| Same standard across 10 to 25 reps | One playbook and one set of scoring criteria for every seat. | Strong for spotting patterns across many recorded calls. | Depends on who runs the session. |
| Searchable archive and CRM reporting | Reports and transcripts for coached calls; no HubSpot or GoHighLevel connector. | Stronger: built for call libraries and CRM sync. | Not applicable: no real calls. |
| Visible to the prospect | No. A private overlay; it never joins the call as a bot. | Often a recorder or meeting bot joins; varies by product. | Not applicable: no prospect is present. |
When the rep gets help
- Amotions AI
- During the live call, plus roleplay before and a scored report after.
- Post-call analytics tools
- After the call, from the recording.
- Roleplay-only tools
- Before the call, in practice or the team meeting.
A closer skips discovery and pitches early
- Amotions AI
- The playbook panel shows open steps and prompts the next question.
- Post-call analytics tools
- Visible in the recording if someone reviews it.
- Roleplay-only tools
- Can be drilled, but nothing stops it on the real call.
Same standard across 10 to 25 reps
- Amotions AI
- One playbook and one set of scoring criteria for every seat.
- Post-call analytics tools
- Strong for spotting patterns across many recorded calls.
- Roleplay-only tools
- Depends on who runs the session.
Searchable archive and CRM reporting
- Amotions AI
- Reports and transcripts for coached calls; no HubSpot or GoHighLevel connector.
- Post-call analytics tools
- Stronger: built for call libraries and CRM sync.
- Roleplay-only tools
- Not applicable: no real calls.
Visible to the prospect
- Amotions AI
- No. A private overlay; it never joins the call as a bot.
- Post-call analytics tools
- Often a recorder or meeting bot joins; varies by product.
- Roleplay-only tools
- Not applicable: no prospect is present.
Amotions is a vendor in this category. The columns describe categories, not specific vendors; confirm any individual product’s features with that vendor.
Proof
Who uses one playbook across a sales team?
Venu AI’s founder uses Amotions to pass a founder-led playbook to new team members, with structure, questions and guidance in real time. Info-product teams can start the same way: put two or three closers on it for a week, on your own script, then decide.
Used by professionals at
Works where your calls happen
- ZoomBrowser / desktop overlay
- browser-based dialersBrowser / desktop overlay
- HubSpotNot currently supported natively
- GoHighLevelBrowser / desktop overlay
Pricing and free trial
Basic is free. Starter is $49/seat/month billed annually ($59 billed monthly). Every plan is listed on the pricing page.
FAQ
Questions people ask
Short, direct answers on how it works, what it needs from you, privacy, and pricing.
Is there an AI that keeps high-ticket closers on the script?
Yes. Amotions AI listens to the call and shows your script wording in a private overlay. It can follow rules such as not moving to the pitch until set discovery questions are answered, and the playbook panel shows each rep which call steps are still open.
Can setters and closers have different playbooks?
Yes. An admin can set up more than one playbook, each with its own steps, so setter qualification calls and closer calls are coached and scored on what each role is meant to do.
Does it work with Aircall, HubSpot and GoHighLevel?
It works beside them. There is no native Aircall, HubSpot or GoHighLevel integration; Amotions listens to call audio on the rep’s computer, so it coaches Aircall calls made from the desktop app or a browser tab, and Zoom calls. Test your exact Aircall and headset setup first. CRM notes stay a manual step.
How do I see which closer is skipping steps?
Every coached call is scored out of 100 against your criteria. Managers open Employee meeting reports, filter by rep and month, and open a call to see the scores, the transcript and which suggestions came up. Talk and listen time is shown after the call.
Will it raise our close rate?
We do not promise a close-rate result; it depends on your offer, leads and reps. What it changes is consistency: more calls follow your steps and use your answers to objections. Measure it on a pilot group against the rest of the floor.
Does it work for Spanish-speaking sales teams?
Yes, with caveats. Set the coaching language to Spanish and suggestions, roleplay, feedback and scores are written in Spanish, even when your script and methodology are in English. An admin turns on Spanish transcription for live calls, and menus stay in English. Pilot it on your own Spanish calls first.
Do prospects know it is running?
Amotions does not join the call as a bot, and the prospect does not see the overlay. Recording and consent rules depend on where you and your prospects are, so check what you must tell people before calls are recorded or transcribed.
How much does it cost for a team?
Pricing is per seat. Basic is free so you can test it on a real call, and Starter is $49/seat/month billed annually ($59 billed monthly). For 10 or more seats, book a call and we will size the plan to how many hours your setters and closers spend on calls.
Written and reviewed by
Pianpian Xu Guthrie
Founder and CEO, Amotions AI
M.Phil. / M.A. in Sociology, Yale University (thesis on social mobility and psychological well-being). Pianpian Xu Guthrie founded Amotions to coach the behavioral side of live conversations: tone, emotion shifts, and listening.
About the founderPilot it with two or three of your closers
Book a call with your script and the step your team skips most, or start free on your own call first.
Never joins your calls as a bot · Start free on Basic